Marketing Account Strategist

2 weeks ago

United Kingdom Inbound FinTech Full time
Marketing Account Strategist (Marketing Manager)

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The Marketing Account Strategist is responsible for leading the strategy, execution and organising the team's activity for their account portfolio and ensuring that work is delivered successfully and on time. This role exists to ensure that our client’s goals and needs are met in line with their marketing and sales strategies.

HOURS

Full-time

LOCATION

United Kingdom

Apply Today:

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The role:

This role is a hands-on role, and whilst you'll have a team to support you on your account portfolio, an in-depth understanding of digital marketing is required, and HubSpot experience is desired.

This is a UK-based, remote role. However, you'll be required to travel to our London office for face-to-face/in-person meetings and conduct workshops with clients and teammates. The core responsibilities of the role are:
  • Create detailed marketing plans that outline the client's goals, target audience, messaging and tactics to achieve those goals.
  • Conduct market research to understand the industry, competitors and consumer behaviour. This includes analysing market trends, consumer demographics and competitive landscapes to identify opportunities and challenges.
  • Monitor competitors' marketing strategies and activities to identify opportunities for differentiation and improvement.
  • Define and profile the client's ideal target audience or buyer personas. This includes understanding their needs, preferences, pain points and behaviours to tailor marketing strategies accordingly.
  • Help your clients establish their brand identity and positioning within their industry. This includes defining their values, messaging and visual elements that resonate with the target audience.
  • Determine the most effective marketing channels and approaches (based on the services we deliver) and tactics to reach the target audience. This may involve a mix of online and (sometimes) offline strategies.
  • Define marketing budgets that allocate resources effectively across different channels and activities. Ensure the client's defined budget aligns with their goals and priorities.
  • Create specific marketing campaigns with detailed strategies, timelines and key performance indicators (KPIs). These campaigns may be focused on their core products, new product launches or other marketing initiatives.
  • Develop content strategies that align with the overall marketing plan. This includes content creation (but not always) and promotion strategies to engage and inform the target audience.
  • Define and agree with your customers on KPIs and metrics to measure the success of our marketing efforts. Monitor campaign performance and provide regular reports to the client, making data-driven recommendations for improvements.
  • Continuously analyse and adapt marketing strategies based on performance data and market changes. This includes A/B testing, optimising ad spend and making strategic adjustments as needed.
  • Work closely with clients to understand their business objectives, preferences and feedback. Serve as a trusted advisor and collaborator in shaping the client's marketing direction.
  • Ensure that all marketing strategies and campaigns comply with relevant laws, regulations concerning our customers and ethical guidelines.
  • Identify opportunities for account growth through renewals and upsells.
  • Build and maintain strong, long-lasting relationships with your portfolio
  • Launch and manage inbound marketing and paid campaigns for our clients.
  • Work to resolve any client requests or issues, escalating as needed.
  • Ensure all project management and time tracking requirements are met in line with business requirements.
To be successful in this role, the ideal candidate should have these qualities:
  • Minimum 5+ years experience in a client-facing marketing role, ideally within an agency environment.
  • Strong knowledge of the digital marketing landscape - very good understanding of PPC, SEO, Inbound Marketing and Demand Generation.
  • Advanced knowledge of marketing platforms and marketing automation tools.
  • Previous experience working in a digital marketing agency is a plus.
  • Business savvy with consultative, problem-solving and issue-resolution skills.
  • Motivated self-starter who wants to learn and has a proven track record of achieving results while balancing client expectations.
  • Very organised, quick learner with a positive attitude.
  • Excellent verbal and written communication skills, with the ability to communicate with team members, clients and partners in person, via phone and email.
  • Collaborative - it’s easy for you to build and maintain relationships, manage expectations and identify issues that require escalation.
Extra details about the role:
  • Company pension.
  • Celebrate the weekend early, signing off at 1 PM on a Friday (POETS).
  • A collaborative and inclusive working environment.
  • Fully remote working (hybrid/London WeWork office working available).
  • 28 days annual leave (including Bank Holidays).
  • Ability to accumulate additional leave each year based on length of service.
  • An extra day’s holiday to celebrate your birthday.
  • Career progression and development through upskilling and training opportunities and milestones.
  • Perks at work - access to a range of discounts and rewards at over 30,000 brands.
Culture is king (or queen) and we prioritise it highly

At Inbound FinTech, we know that creating the right culture is crucial and our success relies on our values being clearly communicated and demonstrated from top to bottom. See IFT’s core values below:

1

Passion & teamwork

Great teamwork really does pay off. Our collaborative environment allows us to work towards shared goals. Passion and enthusiasm for collective success help the agency to thrive.

2

Obsess over our clients & their needs

We are committed to and invested in our clients' growth. We align our strategies with the needs of our clients and their customers and deliver suitable solutions and the best possible outcomes.

3

Learning by doing

The best way to learn is by doing. We foster a culture of development, knowledge sharing and embracing new solutions and modern practices. You can’t stand still in today’s digital era.

4

Continuous improvement & innovation

We take a growth-driven and data-driven approach to everything we do. Our team continuously monitors, optimises and improves client performance through analysis, insights and innovation.

Tell us about yourself

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THINK YOU’RE A GOOD FIT FOR INBOUND FINTECH? We’re always looking for new talent. We’d love to hear from you

Even if the remote digital marketing jobs posted on the Inbound FinTech careers page don’t fit your skills or experience, we’re happy to receive spontaneous applications, as we regularly open up new positions. If your CV perks our interest, we’ll consider you for a future role.

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