Head of Marketing UK

1 week ago

London, United Kingdom Foodsteps Full time

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Overview

Foodsteps is a mission-driven company empowering the food industry to accelerate its journey to net zero emissions. The Foodsteps SaaS platform and expertise enable food businesses to meet ESG regulations and reduce the cost of their transition. Cosmetri is a SaaS platform helping cosmetics companies develop safe and compliant new products. FoodSteps and Cosmetri are part of Registrar Corp, a U.S-based company with 32,000 clients in 190 countries.
Role

We're on the lookout for a creative, strategic and passionate Marketing Director to lead our marketing efforts for our EU-based portfolio companies Foodsteps and Cosmetri. In this role, you'll be the driving force behind defining and executing a holistic Marketing and Communications strategy that not only fuels our growth but also positions each brand as leaders in the industry. You'll work with the executive team to unlock new commercial opportunities and ensure we're leading the conversation.

Specific Responsibilities:

  • Leadership :
    • Lead and coach a high-performing marketing team, encouraging collaboration and professional development
    • Provide strong strategic and commercial direction to the Senior Leadership Team
    • Ensure clear communication and alignment with Sales, Product, and Customer Success
  • Strategy :
    • Develop and own an insight-driven marketing and communications strategy to drive brand awareness, lead generation, and customer engagement
    • Collaborate with senior leadership to ensure cross-functional buy-in and alignment of marketing initiatives with business objectives
    • Identify new market opportunities, customer segments, and emerging trends to attract prospects and revenue
  • Execution :
    • Oversee the creation and management of demand generation campaigns across multiple channels including paid ads, owned and sponsored events, email, social, content and PR
    • Oversee the development of creative assets, messaging, and positioning to ensure consistency across all marketing touchpoints
    • Monitor industry trends and competitors to ensure our messaging and distribution tactics are differentiated
  • Tracking & Reporting:
    • Set key performance indicators (KPIs) and success metrics to track the effectiveness of marketing efforts
    • Report on campaign performance and insights to senior leadership, providing data-driven recommendations for future initiatives
    • Manage the marketing budget, allocating resources efficiently to maximise ROI

Required Skills and Experience:

  • 7+ years working in B2B marketing, preferably in a fast-paced, growth-oriented environment.
  • Exceptional strategic thinking combined with execution and reporting. You'll be setting the strategy, managing a team to deliver it and tracking performance.
  • Equal parts commercial and creative. You need to care about driving revenue as much as you do about connecting customers to our products and growing brand awareness.
  • Experience working cross-functionally with Sales to create service-level-agreements and achieve quarterly and annual targets.
  • Proficiency of Hubspot, LinkedIn and Google Analytics.
  • Growth mindset, positive attitude and curiosity
  • Passion for climate-tech and the potential it brings

Location and Benefits

  • Ideally London-based, 2-3 days in the office per week
  • Foodsteps offers a full range of benefits including 27 paid holiday days, flexible working, volunteering days, and climate perks travel days.
  • Welcoming office in Whitechapel, London with lots of snacks and a variety of working spaces.
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