Executive Director of Marketing and Communications

4 weeks ago

London, United Kingdom Sportlabs Technology Full time

The Marketing Communications Executive role will play a pivotal role in driving brand awareness, engagement and customer acquisition through strategic communication initiatives. You will be responsible for developing and implementing integrated marketing communication plans across various channels to promote Clubspark's products and services and support our new business team.
Collaborate with our new business team to develop comprehensive and effective communication strategies aligned with business objectives.
- Conduct market research and analysis to identify trends, customer preferences and competitive landscape.
Content Creation:
- Design and create compelling and engaging content across various channels, including website, social media, email campaigns, and press releases.
- Develop high quality messaging frameworks and brand guidelines to ensure consistency across all communication touchpoints.
Plan and execute creative marketing campaigns to promote product launches, events and special promotions.
- Monitor campaign performance metrics and analyse results to optimise future initiatives.
Public Relations:
- Work closely with our Account Managers to develop new case studies to help showcase our products.
- Draft press releases to enhance brand visibility.
- Oversee the creation and distribution of digital marketing assets, including graphics, presentations, videos and interactive content.
- Work closely with our design team to improve SEO and optimise the performance of our websites.
- Collaborate with our digital marketing agency (external) to optimize social media advertising campaigns.
- Develop and manage tactical marketing campaigns to enhance customer engagement and loyalty. 
- Work closely with our product development, new business and customer services teams to align communication and marketing efforts with our overall business objectives.
- Provide guidance and support to internal stakeholders on messaging and communication best practices.
Bachelor's degree (or equivalent) in Marketing, Communications or business related field.
- Proven experience (3 years +) in marketing communications, preferably in the technology or sports industry.
- Experience with marketing automation and CRM software (e.g., Excellent communication skills, with meticulous attention to detail and the confidence to take a brief and generate effective marketing collateral. 
- Strong project management, multitasking and decision-making skills. 
- Strategic thinker with a creative mindset and analytical skills to deliver results.
- Competitive salary, 26 days holiday + public holidays
● Free eye tests, Cycle to Work Scheme, Life Assurance Scheme & Contributory Pension
● ‘Get Active Scheme’ allowance (for you and your children)
● Mental Health Sick Day Policy - good mental health is just as important as our physical health
● Access to a wide range of free health and wellbeing support services:
- Unlimited access to remote GP services (including medical second opinions)
- Mental health support 
- Access to on-site office gyms across our office group
- Employee Assistance Programme
- Financial and legal guidance
- Everyday discounts & savings 
- Opportunities to learn and focus on your development and career growth
● Hybrid flexible working options, always happy to talk about flexible working
● Modern coworking office in Vauxhall
● Clubspark is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
No recruitment agencies please
If you would like an informal chat about this role please email your contact details.
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