Social Media Manager

4 weeks ago

London, United Kingdom Lockton Companies Full time

At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.

About the Position

About the Position This is a newly created role in our Marketing team, the Social Media Manager will lead Lockton’s UK, Europe and International Lockton Social media channels to support the team to deliver brand and business objectives.Your day-to-day work will include developing content for Lockton’s UK and Europe Corporate social channels as well as support the international markets. You’ll create original posts and engage with the audience, share your analytical findings with internal teams for reporting, and ideate creative approaches that’ll make our content shine in an oversaturated marketplace. Schedule

Full Time Permanent

Job type

Experienced Professional

Workplace

Hybrid

Your Responsibilities

Key responsibilities:

  • Lead Lockton’s Europe and support International Corporate social media channels; LinkedIn and Instagram, creating engaging and relevant content for audiences.
  • Work closely with the social media agency and Head of Comms to evolve the social media strategy and playbook to optimise for results and current social landscape.
  • Social media planning each week with evergreen and campaign content, developing a clear social media content calendar.
  • Manage paid social media activities for key Corporate campaigns and to support B2B marketing initiatives.
  • Partner with Marketing leads to develop social comms to support B2B business and marketing objectives, that are aligned to our social strategy.
  • Work with HR and Talent teams to promote talent attraction initiatives, partner with ARGs to showcase Lockton’s activities.
  • Own UK, Europe and International social media content plan working closely with stakeholders to populate.
  • Evaluate social content performance across LinkedIn and IG monthly. Use insights to inform 4-week calendar, continuing to test, learn and optimise. Provide updates to the wider business on impact on a monthly bases.
  • Support Head of Comms to develop CEO’s social calendar and content.
  • Work closely with global team to ensure UK, Europe content requirements are considered.
  • Partner with design and creative to create visually engaging campaign and content that is social first
  • Stay up-to-date with industry best practices and emerging platforms to continuously improve social media presence and performance.
  • Use Canva to design basic social posts and copywrite said posts
    Capture social first content on various Lockton event days to share on key social channels
  • Web and Social Listening for trending content, conversations, topics, events, and news
  • Real-time Monitoring of social channels to identify strategic opportunities and flag potential issues
Qualifications

Candidate Requirements:

  • Significant agency-side or brand experience developing social media creative, editing copy, and engaging with an audience
  • Familiar with CMSs such as Sprinklr
  • Extensive knowledge of social media best practices
  • Ability to manage and prioritize multiple tasks
  • Ability to design in Canva
  • Proven professional experience of planning and managing social media channels
  • Credible, with the ability to positively influence and partner with stakeholders at all levels, including business executives.
  • Excellent verbal and written communication skills, with Flawless spelling and grammar
  • Ability to work independently when needed, with effective collaboration skills
  • High level of attention to detail
  • Excellent organisational skills, with the ability to prioritise effectively
Equal Opportunity Statement

Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.

At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.

About Lockton

Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 10,000+ Associates doing business in over 100 countries are empowered to do what’s right every day.

At Lockton, we believe in the power of all people. You belong at Lockton.

How We Will Support You

At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.

We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.

Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.

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