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Senior Digital Marketing Analyst

2 months ago

London, United Kingdom Harnham Full time €65,000

Senior Digital Marketing Analyst

Up to £65,000

Hybrid - London

A great opportunity to join a leading retail company as a Senior Digital Marketing Analyst

THE COMPANY

The business is a leading retailer owning some of the UK's biggest brands and stores and they continuing to grow out their portfolio with the addition of new businesses moving forward. With this period of growth the business are now looking to enhance their analytics capabilities with the addition of a Senior Digital Marketing Analyst.

Joining the business as a Senior Digital Marketing Analyst, you'll be leading and setting up the company's marketing analytics and measurement capabilities.

THE ROLE AND RESPONSIBILITIES

  • Use SQL to extract, manipulate, and analyse data from various sources to assess the performance of digital marketing campaigns
  • Collaborate with cross-functional teams to optimise digital marketing strategies based on data-driven recommendations
  • Conduct A/B testing and other experiments to evaluate the impact of different marketing tactics on key metrics

YOUR SKILLS AND EXPERIENCE

  • Proven experience as a Marketing/Campaign/Digital Analyst or similar role, with a strong emphasis on using SQL for data analysis
  • Expertise in Adobe Analytics or Google Analytics, including setting up custom reports, dashboards, and advanced segments
  • Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
  • Solid understanding of digital marketing concepts and metrics (e.g., CTR, CPC, ROAS, LTV)

THE BENEFITS

  • Up to £65,000 + benefits
  • Hybrid
  • London

HOW TO APPLY

If interested in this role please send your CV to Jordan Victor via the Apply Link below