Marketing Executive
3 weeks ago
The role: Primary focus will be to ensure the Department’s plans and campaigns are delivered successfully, achieving targeted outcomes on time and within budget. Reporting to the Marketing Manager and based at our Loughborough Offices, the Marketing Executive will liaise with key stakeholders within the Civils & Green Urbanisation business and across the Genuit Group to source all appropriate information, resources and support to make sure each project gets the detailed attention it needs to be successful. Where necessary, this will include briefing and organising external agencies on executing specific activities. Working hours: Monday to Friday, 08:30 - 17:00. Key Accountabilities:
- Work with Marketing Team to coordinate day-to-day activities that lead to the successful completion of projects and tasks.
- Oversee and develop marketing campaigns and new product launches with the Marketing Team
- Conduct research and analyse data to identify and define target audiences
- Assist with the development and delivery of traditional media activities such as PR, advertising, brochures and direct mail
- Assist with the development and delivery of digital media activities such as video, photography, social media content and email marketing as well as updating the website
- Coordinating, delivering and attending internal and external events.
- Review marketing campaign activity including website statistics and social media statistics. Make suggestions for improvements and assist on the development of campaign ROI reports
- Design and develop presentations for both internal and external audiences
- Arrange the ordering and distribution of required marketing collateral/materials and merchandise
- Maintain and update customer and press databases.
- Support the execution of internal employee and external market research.
- Be responsible for handling correspondence with clients and communicating with other departments within the company and across the Genuit Group.
- Maintain the various image and data sheet libraries
- Support the administrative responsibilities of marketing by completing the marketing job log, maintaining the Teamwork status, completing the job briefing documents, assisting in the production of reports for ROI purposes as well as raising POs and keeping the budget tracker updated.
- Undergraduate Degree in a Marketing related subject
- Experience in a previous marketing communications role
- Good level of copywriting/editing skills
- Good Knowledge and experience in using Adobe product such as Photoshop.
- Proven portofilio and record track of using Adobe Photoshop.
- Ability to prioritise workloads and multi-task
- Excellent attention to detail
- Exceptional verbal and written communication skills.
- Excellent interpersonal skills with the ability to establish positive relationships with all colleagues at all levels
- Ability to obtain, analyse and present information
- 25 days holiday
- Contributory pension scheme
- Life assurance
- Cycle to work scheme
- Various health & wellbeing initiatives including complimentary occupational health on-site physiotherapy and counselling services
- Employee Assistance Programme with 24/7 confidential telephone helpline support
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