Senior Account Director
2 weeks ago
Purpose of the Job
The role of the Senior Account Director is to support the Regional Account Director by leading a high performing team to ensure exceptional client service, growing and developing a portfolio of client accounts and increase profitability.
- Key member of the Commercial Team, helping to formulate and deliver the growth strategy for client portfolio.
- Strategically own, have responsibility for, manage and lead the client relationship.
- Manage a portfolio of clients with a total revenue of >£3M.
- Demonstrate strong commercial knowledge, ownership of the revenue and forecast for your clients.
- Proactively seek out opportunities for organic client growth.
- Play a leading role in RFI/RFP and Pitch responses, being able to develop and present these responses to win new business.
- Line management responsibility be able to coach and mentor colleagues for eight+ direct reports.
- Strong on the development of creative briefs, tenders and strategic development of projects
- Be an inspirational leader, mentor and team manager to deliver the highest standards of client service
Key Responsibilities
- Overall responsibility for achieving client account financial revenue targets
- Responsible for the client forecast and attaining revenue targets.
- Vigilantly seeks to optimise the agency services and internal resources.
- Responsibility for Account Development Plans.
- Regarded by the client and team as go to person able to provide support and counsel
- Ensure the client is confident in the proactive management of the account (ensure 360 client feedback is sought)
- Proactively manages relationships with clients and seeks opportunities to strengthen/build new relationships.
- Seeks opportunities to showcase agency work among current and prospective clients.
- Seeks opportunities to grow business within current accounts and into new accounts connected with that client.
- Expert presentation skills and provides senior representation and strategic support to clients.
- Ensure accounts are managed profitably, reconciling agency hours and costs appropriately
- Ability to identify opportunities and actively convert these into briefs and revenue for the agency.
- Lead strategic or planning meetings. Drive project management and ensure strategic alignment throughout.
- Ensure projects and brands stay true to strategic goals
- Initial understanding of project purpose and the project objectives
- Defining the project scope of work, overseeing the project quotation for internal and external services
- Identify key milestones related to project delivery and control
- Accountable for the planning, execution and control of client projects
- Keep brands strategy in focus through project life cycle
- As a senior member of the team, play a proactive part in developing sector strategy, marketing and the wider Agency processes
- Lead and motivate those working with and for you, including line management and support your teams’ development
- Be excellent at managing relationships across the organisation
- Ensure your team is clear as to the financial goals for the year and the plans for achieving them
- Always project HH Global positively within the organisation and ensure team members do the same
Knowledge, Skills + Experience:
- Agency experience at a senior client account management level
- Proven leadership, people management & motivation skills (both internally and externally) and a proven track record of building lasting relationships with clients
- Experience of working within a data-driven marketing or creative agency
- Pitch and RFI experience and be able to confidently and enthusiastically represent our business to new clients.
- Demonstrable experience of people management skills (both internally and externally) and a proven track record of building lasting relationships with clients
- Great presentation skills and ability to drive pitch success
- Excellent written and verbal communication skills.
- Ability to work under pressure and meet/exceed timelines
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