Marketing and Communications Manager
2 weeks ago
Our client is seeking an experienced Marketing and Communications Manager to work on a 6 Month Fixed term contract, to be based in their Hackney, London School.
The role will provide marketing advice and support to the Federation, managing content creation for social media, website, newsletters, image library, and supporting events, campaigns and rollout of our new brand. Strategy & Planning:
• Work with colleagues across the federation to develop a marketing and communications strategy, setting the frameworks in place for it to be regularly reviewed and updated
Establish and maintain effective communication with suppliers and partners such as their external marketing agency and website providers.
• Co-ordinate the development, collation and sharing of content including photography, videos, case studies, audio, quotes and other key messaging that supports the Federations storytelling, reach and engagement.
Digital Marketing:
• Use the appropriate social media analytics to report on performance and opportunities for enhanced engagement and development and ensuring that we optimise content for search engines
• Work with our marketing agency to plan, create and co-ordinate an engaging social media content schedule across all relevant social media platforms for Facebook, X, LinkedIn and Instagram
Intranet management:
• Launch their new intranet and policy store library, ensuring the organisation is equipped to use and update its content regularly. Assist and collaborate with stakeholders on other marketing activities, such as writing ad copies, on-site content, newsletters and marketing collateral.
Market Intelligence:
• Experience developing and implementing a marketing and communications plan across a multi-site organisation, ensuring co-creation with senior stakeholders
• An understanding of digital copywriting and publishing.
• To draft regular press releases on Federation activities, events, and pupil achievements, in consultation with the leadership team, and to submit to appropriate channels.
• Plan and manage the annual budget for publicity, advertising, and PR activities.
• Degree in communications, marketing, media studies or public relations, or equivalent combination of education and experience.
• Play an active role in terms of Safeguarding all students and adults
• Knowledge of creative design tools would be an advantage
• Experience of using content management systems (CMS).
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