Commercial Product Manager
1 month ago
Purpose of job
Our aim is to become a market leader in the provision of Electric Vehicle charging solutions to Local Authorities and Businesses as part of our strategy to lead the transition to zero carbon.
The goal is to undertake an ambitious electric vehicle charging installation program, deploying high volume and quality EV installations across the nation. Our aim is to make the world a better place, one charge point at a time.
The Commercial Product Manager works within Zest’s Marketing team to manage the introduction and ongoing commercial success of the product offering. The role partners with other key departments to build awareness and adoption of the product. The role also works with the Leadership team and other key stakeholders to achieve wider company goals.
Key Accountabilities
The role is responsible for the following:
- Own the launch and ongoing commercial success of the product line
- Produce and maintain product roadmaps for ongoing product enhancements
- Manage the delivery and ongoing performance of the product line across multiple sites throughout the UK
- Complete relevant market research to establish market need, product viability, relevant target markets, and the road to market(s)
- Complete commercial viability studies and business cases for concepts, to aid with decision making around company strategy and direction for product growth
- Partner with key 3rd parties to deliver additional supporting benefits to the product line
- Partner with other key internal stakeholders and departments to bring new products to market in line with achieving wider business goals
- Working with the wider marketing team to devise and implement relevant marketing campaigns for products
- Work directly with pilot customers to monitor the first deployments of new solutions
- Liaise with internal and external teams to ensure tasks are completed and campaigns delivered on time
- Plus, any other duties as required as a member of the leadership team
Outcome, Results and Key Performance Indicators
- Product utilisation metrics
- ROI and financial performance
Key Relationships
- Internal – Principal Product Manager, CEO, CMO and FD
- External – Key external partners, external agencies, local authorities, external publications
Knowledge and Skills
- Previous experience working in similar role within a product/marketing team
- Track record of successfully launching and managing new product offerings
- Track record of working with and understanding relevant commercial models
- Experience of working with financial modelling
- Strong business acumen
- Ability to produce and communicate a clear product strategy, including product pricing guidelines and product positioning
- Outstanding organisational and time management skills
- Excellent communication and interpersonal skills
Behaviours
- Driven and focused
- Able to work at pace
- Commercially minded
- Flexible and adaptable
- Team focused
- Collaborative
- Organised and efficient
- Curious, willing to grow and keep learning
Qualifications
- Ideally BA or degree qualified (or equivalent)
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