PPC & SEO Specialist

2 weeks ago

Ramsgate Kent, United Kingdom Reed Full time

I am looking for a PPC and SEO Specialist to join an online retailer based in Ramsgate. The ideal candidate will have a passion for digital marketing and a track record of delivering results through pay-per-click (PPC) advertising and search engine optimisation (SEO).

Day to day of the role:

  • Develop, execute, and optimize PPC campaigns across various digital platforms, ensuring alignment with our business goals.

  • Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI.

  • Monitor and analyse SEO and PPC campaign performance on a daily basis to ensure continuous improvement.

  • Collaborate with content creators to ensure that SEO best practices are properly implemented on newly developed content.

  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

  • Assist with the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

  • Manage the creation of large keyword lists and the development of ad copy for PPC campaigns.

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.

  • Generate monthly reports for management on major PPC and SEO metrics, goals tracking, revenue tracking, and other paid search initiatives.

Required Skills & Qualifications:

  • Proven experience as a PPC Manager or SEO Specialist.

  • Understanding of search engine algorithms and ranking methods.

  • Experience with PPC campaigns and SEO strategies.

  • Knowledge of keyword research and data mining tools.

  • Able to complete competitive analysis of other companies within the industry.

  • Excellent understanding of digital marketing concepts and best practices.

  • Skills and experience in creative content writing.

  • Analytical mindset and critical thinking.

  • Excellent communication and interpersonal skills.

Benefits:

  • Competitive salary and performance incentives.

  • Opportunities for professional growth and development.

  • A collaborative and creative work environment.

  • Access to the latest tools and technologies in digital marketing.

Apply now for immediate consideration

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