Head of Digital Training

3 days ago

London, United Kingdom Metanoia Institute Full time

The Head of Innovation and Engagement is a pivotal role responsible for a diverse range of strategic initiatives aimed at fostering growth, sustainability, and community engagement within Metanoia's Institutes portfolio. This multifaceted position encompasses conducting comprehensive market research, curating and developing innovative courses and programs, overseeing membership management, and developing alumni relationships and gifting opportunities, securing employer-funded opportunities, diversifying revenue streams through CPD and training events, and optimising the functionality of the low-cost clinic, and forging strategic partnerships. The overarching objective is to drive revenue generation while prioritising accessibility, community involvement, and the continual enhancement of mental health services. The ideal candidate is characterised by a profound understanding of business dynamics, adept strategic thinking, exceptional relationship-building acumen, and a robust background in both marketing and education, with a specialised focus on mental health advocacy and advancement.
Market Research and Analysis
# Conduct comprehensive market research to identify trends, opportunities and demand for psychotherapy and training services within the community.
# Collaborate with subject matter experts and academic departments to design and develop short courses, workshops, and training programmes across the Metanoia’s Institutes portfolio including psychotherapy.
# Ensure course objectives, content and delivery methods based on industry needs and community demand.
# Explore opportunities to integrate community outreach and engagement components into training programmes.

Alumni Network Engagement
# Cultivate relationships with alumni through targeted communication events and networking opportunities.
# Identify alumni who may have an interest in giving back to their alma mater through financial contributions, sponsorships or in-kind donations.
# Support the Director of Clinical Training in identifying, attracting and securing employer-funded opportunities for clinical training programmes.
# Collaborate with academic departments and clinical training staff to develop customised training programmes that meet the needs of employers and industry stakeholders.
# Assist in proposal development, budgeting, and contract negotiations for employer-funded training initiatives.

Develop new Training Event Income Streams
# Identify opportunities to market training events, workshops, Knowledge Exchange opportunities and conferences through ticket sales, sponsorships and partnerships.
# Develop pricing strategies, packages and promotional campaigns to maximise revenue while ensuring affordability for community members.

Explore innovative approaches to expand the clinic's reach, such as teletherapy services, group therapy sessions and community outreach programmes.

Cultivate relationships with community organisations, government agencies and funding bodies to create sustainable partnerships in support of the low-cost clinic.
# Leverage existing networks and connections to identify collaboration opportunities and strategic alliances.

Working closely with head of Marketing to devise and implement marketing plans and promotional materials to raise awareness of the low-cost clinic and its services within the community.
# Utilise digital marketing channels, social media platforms, and community outreach strategies to reach target audiences and drive engagement.
# Create compelling content, stories, and testimonials highlighting the impact of the clinic on individuals and families.

Relevant qualifications or certifications in business development, Business studies, project management, marketing or related fields.
# Experience in business development, sales and/or marketing within the higher education sector, with a focus on community engagement and philanthropy.
# Strong project management skills, with the ability to plan, execute and evaluate initiatives effectively while managing multiple priorities and deadlines.
# Proficiency in marketing principles, digital marketing tools and CRM systems.
# Proven track record of developing and monetising training programmes, short courses or events to generate revenue while maintaining accessibility for community members.
# Knowledge of accreditation standards and regulatory requirements for psychotherapy services and community clinics.
# Some understanding of market dynamics, industry trends and regulatory requirements related to psychotherapy services and community mental health.
# Established network of contacts within the mental health community, including practitioners, community organisations and government agencies.
# The Head of Innovation and Engagement will also be expected to demonstrate their commitment:
# to Metanoia’s Equality, Diversity and Inclusion responsibilities and ensure that you engage in the successful implementation of Metanoia’s Equality, Diversity, and Inclusion Policy.
# To learn more about this position, and to view the job description please visit the Metanoia Institute website: We believe equality, diversity and inclusion are fundamental to making Metanoia Institute a welcoming, vibrant and successful organisation. We encourage applicants from a range of backgrounds because having a diverse workforce opens up a wealth of possibilities, makes us more creative and accelerates our impact on society.
The General Data Protection Regulation (GDPR) 2018 protects the rights of individuals by setting out certain rules as to what organisations can and cannot do with information about people. A key element to this is the principle to process individuals’ data lawfully and fairly. Further details on how the Institute processes personal data can be found in the Privacy Notice and Recruitment Data Privacy Statement found on our Data Protection page.
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