Artist Marketing Manager

2 weeks ago


London, United Kingdom Anjunabeats Full time

Head of Artist Marketing
Global Independent Music Company
Full-time, permanent contract
Salary competitive / depending on experience
Globally renowned electronic music labels, Anjunabeats and Anjunadeep are responsible for breaking electronic music stars Ben Böhmer, Above & Beyond, Tinlicker and Eli & Fur among many others. Alongside their recent ambient imprint Reflections, the Anjuna label family covers the full spectrum of electronic music from ambient and electronica through house, breakbeat and melodic techno and trance. As Head of Artist Marketing at Anjunabeats/Anjunadeep, you will lead the day to day operations of all digital and non-digital artist marketing strategies, manage the Senior Product Managers and Artist Marketing Team, as well as personally manage a select group of priority marketing campaigns. Oversee all artist marketing including research, competition analysis, budget management and campaign strategy
Lead artist marketing campaigns and strategy across all physical and digital marketing for select high priority campaigns
Oversee and develop innovative content and creative strategies in collaboration with in-house Art Department and third party agencies when appropriate
Shape Artist Development and positioning strategies (with emphasis on building fan bases, connecting acts with the Anjuna audience and developing their own unique story)
Manage the Product Marketing and Artist Marketing Teams, guiding thinking, developing campaign strategies and artist development plans
Develop narrative threads and audience development strategies, working in collaboration with Audience Marketing team
Identify new Artist Marketing opportunities including non-traditional partners
Develop relationships with artist managers, touring agents and creative third party teams for priority artists, ensuring best possible inter-team communication and creative collaboration
Manage and develop artwork, physical product and merch strategies on all artist campaigns in collaboration with in-house Art Department and specialists
At least 2 years experience in a senior artist marketing role running dynamic, high profile and artist campaigns
A deep passion for electronic music and our brands
Be prepared to work from a central London office
Competitive salary and profit share participation (paid three times per year) which increases with service;
Minimum 20 days annual leave which increases with service, plus three days between Christmas & New Year;
A creative, fun and sociable office environment;
Enhanced parental leave;
Access to our Employee Assistance Programme (EAP);
Cycle to work scheme;
Season ticket loan;
Excellent development opportunities;
Flexible working opportunities;
Participation in our local community charity initiatives.
We recognise the importance of diversity within our team and are fully committed to embracing all types of talent.
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