Senior Account Executive

1 month ago

London, United Kingdom PRCO International Full time

You may have experience working in-house or in an agency, promoting brands in the travel or luxury sectors. You have a growing professional network of journalists, content creators, KOLs, PRs and brands and understand how to create PR opportunities by leveraging trends and cultural moments. You are a highly organised and motivated team player, who can balance working independently with asking for help. You are a role model for our junior staff, whilst also being adept at managing up and working with senior team members. You are proactive, creative, and a natural at thinking outside the box to deliver results.
Helping in the organisation of press functions and press trips, and attend where required by your Account Director
Drafting engaging, creative and accurate press releases for clients
Daily pitching for clients to relevant media, securing quality coverage according to the PR strategy
Seeking out news angles and selling in to media to generate favourable news coverage
Growing your media contacts and setting up regular meetings with relevant press, content creators, KOLs and brands to bring new contacts to our network
Working under the direction of the Account Manager and Account Director to implement PR strategy for each client
Helping with special projects such as newsletters, regional press functions, etc, as required by the Account Director
Supporting in the planning of impactful PR campaigns
Participating in creative sessions for partnerships and campaign ideas, and implementation of these projects as directed by the Account Manager and Account Director
Working with Account Executives and Graduate Interns to ensure all press coverage is monitored and shared with clients
Working with Account Executives and Graduate Interns on daily tasks as appropriate
Working with Account Executives and Graduate Interns to monitor and pitch forward features
Assisting with coverage reading according to the reading rota

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