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Key Account Manager
4 months ago
Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. We have an exciting opportunity for a Key Account Manager Multidoor to join the Barbour Sales team. The role reports into the Head of Womenswear Sales and is responsible for achieving profitable sales in line with sales targets through managing key accounts & developing new distribution in line with UK sales strategy. The role will focus on managing, maintaining & developing relationships with key decision makers & build proactive sales strategy for your division within assigned key partners. You will develop senior relationships with Heads of Buying within assigned key partners and take full ownership of brand representation in-store, ensuring best in class VM standards are maintained and aligned to commercial calendar with regular in-store visits & feedback, and close working relationships with key staff within key locations. This is a brand ambassador role responsible for ensuring Barbour is ‘best in class’ within the partner. You will produce sales forecasts, account plans and action orientated trading updates and in season sales for the account portfolio working to space plans & SiS budgets.
London office Role – minimum 3 days to be in London office or Key Partner
End to End account management
Negotiating ‘first layer’ brand presence within key partners in key locations.
To input all your partners sales orders into NuORDER.
Reporting into the Head of Womenswear Sales on collection & appointment feedback to assist in guiding the overall wholesale forecast.
Leading on showroom set up and pricing.
Leading assortment planning & ABC process with key input into Head of & Merchandising team.
Contributing to Design meetings with a focus on UK key account requirements in addition to SMU briefs to meet market requirements.
Strategic and analytical review of trading data with action orientated plan to drive full price sell through and optimise in-season trading opportunities.
Manage, maintain & develop relationships with key stakeholders across departments within the assigned key accounts. Working closely with Merchandising team on 3YP account strategy and forecasting.
Developing relationships with key stakeholders within the partner by meeting to conduct in-store floor walks & in-person trade meetings.
Close alignment with VM team to conduct seasonal product training on season switch over & ensure our brand is included in any core partner training modules.
Ensuring visits to key locations & ensuring support of VM standards.
Orderbook accountability and forward planning – alignment with Head of Sales & Merch on current performance & future projections.
Cross-functional review of orderbook with sales support to ensure on time delivery.
Sales order management on NuOrder and ensuring orders are processed and accounted for.
Lead input into divisional feedback on sell-in feedback both quantified & qualitative information to support Head of.
Ensure consistent feedback on sell-out & actions in key partners throughout the season to Head of Sales with understanding and awareness of department performance.
Accurate forecasting of monthly & seasonal targets.
Ensure up to date market, competitor, and category awareness with particular focus on competitors within the assigned key accounts.
Experience at Key Account level
Experience in managing brand distribution and category segmentation.
Experience in managing sell-through activities, in-store display and influencing sell-out.
Proven experience in strategic & profitable growth of key accounts
Comprehensive understanding of Ecom & Multidoor Retail KPIs and levers to impact.
Strategic planning, forecasting and budget planning skills.
Execution of product and account channel distribution segmentation.
Identifying and developing new growth opportunities in line with brand & partner strategy.
Competence with Microsoft including: MS Outlook, Excel & PowerPoint. Ability to analyse external and internal numerical data and translate into actions.
Time management and structured journey planning experience.
MUST have a full valid Driving licence.
~ Discretionary Company bonus scheme
~25 days holiday as standard increasing with length of service plus bank holidays
Employment type Full-time
Industries Retail Apparel and Fashion
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