Digital Media Campaign Executive
1 month ago
Well, what about the team?
Performance Marketing is that area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register. Among the channels we are using to drive traffic:- SEO
- Affiliation
- Programmatic
- Paid Search
- Paid Social
- and many more
So, what will you be doing?
- The set-up of Digital Media campaigns including coordinating creative assets and tracking URLs
- Implement ongoing changes to live campaigns to ensure they are running as efficiently as possible
- Liaise with media companies (such as Facebook and Google) to ensure effective and accurate delivery of our campaigns
- Perform analysis of live or historical campaigns to detect trends in the data with a view to improving the performance of current and future campaigns
- Work with our in-house design team to develop new ad creative
- Communicate campaign performance and any learnings to the team and senior stakeholders on a regular basis.
- Strong aptitude for data analysis
- Good working knowledge of Microsoft Excel, experience with Pivot Tables is desirable
- Excellent attention to detail
- Natural, methodical problem solver
- Highly effective and clear communicator, both verbally and in writing
- Focused and highly organised
Visit Job Website
Employer: Bally's Interactive (@BallysCorp )Location: London, UK
Posted Date: 11/01/2024
Expiry Date: 11/05/2024
Type: Full-Time
Categories: Digital Marketing / Marketing Technology, Creative / Content Operations / CMS
Ref: DN-JB-1608
Added by: DAM News Administrator
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