Market Planning Analyst

3 weeks ago

London, United Kingdom Huntress Full time

Marketing Analyst- London/Hybrid- 12 Months- £330- £380 Umbrella
A global technology company are looking for an experienced Marketing Analyst to join their team on an initial 12 month assignment.
Responsibilities:
* Analyse the digital media channel data to deliver a holistic view of our media at a regular cadence and how it links to lead quality Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
* Report on marketing and Sales KPI's, and help the Marketing Team understand performance by campaign and audience type
* Explore digital attribution models and implement to give accurate data driven attribution to our digital channels
* Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements
* Work with the Sales Operations team and global partners to streamline our lead pipeline and enable a robust lead scoring model
* Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates
* Assist in the delivery of integrating various lead data sources and stitching together across our database systems
Skills:
* Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
* Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem
* Strong stakeholder management, partnership and influence
* Ability to connect multiple data sources and unearth patterns of meaningful insights
Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.
PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK. #J-18808-Ljbffr

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