Head of Marketing

Due to our clients on-going success we are recruiting a fantastic opportunity for an experienced Head of Marketing who has a passion for B2C Marketing.

This role will be responsible for planning and delivery of a full end to end marketing strategy including content, social media, SEO, PPC, affiliate management, and digital advertising.

We are looking for a confident, enthusiastic and reliable team player to join as Head of Marketing, who has previous experience of working within a proactive Marketing role. You will ideally have experience of working in a B2C and online based industry.

The Role– Head of Marketing

• Manage all performance marketing channels with in the house team members and external agencies
• Track and monitor daily account activities and performance of campaigns (including growth, engagement and conversions)
• Make suggestions for future campaign activity, using current activity evidence to support your ideas
• Product Marketing for maximum CRO.
• Strategically grow the marketing team and define a high-performance culture
• Produce campaign reports, illustrating ROI, highlighting strengths and weaknesses of campaigns
• Contributing to, and development of, brand marketing plans and strategies
• UI/UX optimisation in conjunction with development teams
• Support the marketing team in delivering a high-performance culture

The Candidate

• You must be passionate about the science and analytics of marketing
• Previous experience of working within a proactive B2C digital marketing role
• A degree in marketing or considerable knowledge and experience of marketing in an equivalent hands-on role,
• Highly analytical skills and attention to detail with an ability to analyse and interpret data providing insight to aid future decision making and budgeting
• Robust understanding and experience of all marketing communications channels above and below-the-line
• Time and project management skills to work and deliver on simultaneous projects
• Curious about technology and innovation for marketing
• Analytical in approach with a passion and curiosity for insight #J-18808-Ljbffr