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Senior Marketing Analyst

4 months ago

Weybridge Surrey, United Kingdom Sony Corporation Full time

Online Sales & Marketing Senior Analyst page is loaded Online Sales & Marketing Senior Analyst
Apply locations Weybridge time type Full time posted on Posted Yesterday job requisition id JR-116392 Online Sales and Marketing Senior Analyst
Our Digital Transformation team in Weybridge, United Kingdom, keeps growing to accelerate Sony's ambition to optimise data analytics and drive business growth. You will become the Online Sales and Marketing Senior Analyst for the Sony Europe online business, providing reporting and insights on web-based metrics, sales impacts, and marketing KPIs as well as providing direction on future online analytics initiatives.
In your role, you will assist in setting up and handling different projects related to online analysis, reporting and data collection of various e-commerce and online marketing projects.
on-site web behaviour, customer acquisition and retention reports, providing insights on seasonal campaign performance (Black Friday), consumer segmentation, supporting multiple teams achieve to optimisation in their activities via consultancy and data insight generation or setting up new reports and data projects to provide actionable direction to marketing managers across Europe.
Leverage platforms and technology including Adobe Analytics and Power BI.
Design, build and manage Online Analytics reports from both internal Sony and external sources.
Present key business metrics such as organic or paid traffic and sales conversion, customer journey and review and ratings search/keyword analysis, and other online-related data.
Liaise with a variety of senior business partners to understand the Online priorities and manage the demand pipeline and requirements from the business.
Coordinate with both internal report development teams and external partners to align on priorities, timelines and requirements to best guarantee products are delivered on time and exceed customer expectations.
Ensure all services adhere to company development standards and undergo any vital QA checks and processes.
Document online analytics strategies and processes, and recommend improvements.
Use advanced BI tool capabilities to develop intuitive reporting that can quickly highlight areas that require the business team's attention.
Ensure that data quality and governance are positive contributors to stakeholders' processes.
Previous experience in dealing with e-commerce and marketing data and insights.
Solid understanding of data and analytics, and extracting data using query languages such as SQL or DAX.
Powerful data visualisations and storytelling using Business Intelligence tools such as Power BI with a very high level of competence.
Excellent organisational & time management skills with the ability to successfully manage and prioritise numerous time-pressured analytical activities and projects.
Capability to indirectly manage performance.
Your new office
Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.
Take a look at our video tour of the Weybridge site here:
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We also provide access to numerous services and platforms for all aspects of wellbeing . We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want you to bring your unique self to work and help shape our culture.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.
Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe B.When contacting us please indicate the position you are applying for, and the accommodation required.
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