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SEO Executive

4 months ago

Burntwood Staffordshire, United Kingdom Busy Bees Nurseries Full time €32,000

Job Description Job Title: SEO Executive
Reports to: Head of Acquisition
Full time permanent, 35 hours, Monday to Friday
Burntwood, Hybrid but willing to travel to sites/events around the UK when needed
Reporting to the Head of Acquisition, the SEO Executive is responsible for delivering competitive search performance and optimising conversion at every step of the acquisition journey.


Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with almost 1000 centres across the globe operating in 10 countries.


Hybrid working
Childcare discount up to 35%
Enhanced holiday allowance with an extra day off for your birthday


Work with the Head of Acquisition to define and deliver SEO strategies and activity, including keywords and phrases, content and reviews, to ensure that Busy Bees is competing effectively in search and meets KPIs.
Lead on conversion rate optimisation programmes, performance, and analysis, at every stage to support ROI and KPIs.
Work with the paid media manager, web developers and agencies to optimise website performance, content, compliance and KPIs, including traffic, UX and conversion rates.
Work closely with the Brand & PR team to ensure all acquisition activity is aligned with the Busy Bees brand.
Support the Paid Media Manager to optimise the relationship between SEO and paid media, particularly PPC and social media.
Identify, manage, and optimise opportunities through directory listing platforms that benefit search and conversion performance.
Track identified keywords and report on organic performance, proactively reporting on SEO performance against KPIs, including successes and improvements, trends, opportunities and emerging risks, and making actionable recommendations.
Take a forensic approach to SEO and CRO at a centre-by-centre level, to ensure every centre is optimised for lead generation.
Manage and monitor agency and third-party partners effectively to maximise ROI and secure advantageous organic search performance, ensuring SLAs and KPIs are delivered.
Champion SEO as the in-house expert, ensuring that activity is understood and reported on
Make website content changes as required.
Any other ad hoc projects and responsibilities assigned by the Head of Acquisition.


Exceptional knowledge and understanding of content, search and analytical tools and systems.
Demonstratable prior experience in delivering high performing SEO and CRO activity.
A forensic approach to data and analytics
The ability to work collaboratively with wider marketing teams and agencies to contribute to departmental objectives.
The motivation, tenacity, and interest to champion SEO internally and support the wider acquisition team.