Brand & Product Marketing Manager

3 weeks ago

Gloucester Gloucestershire, United Kingdom Michael Page (UK) Full time

Marketing Strategy & Planning
Define brand & product value positioning by fully understanding the product benefits and competitor's positioning.
Build up marketing message house to be clear on tag line, hierarchy of message and reason to buy etc.
Analyse the marketing performance by the CEX journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation.
Work with other marketing team to plan the effective and efficient communication channel to achieve the target KPIs and business goal.
Accountability for the project, deadlines, and budget management.
Find opportunities of commercial growth and decide investment level.

► Liaise with local product team to understand product strategy and translate for the local market.
Create and develop the localised message and assets in the compliance with the global brand guideline.
Be leading position on the various projects led by local or HQ and proceed the project in a timely manner.
Collaboratively work with the marketing agency to deliver strategy and help them to design activities to meet the purpose successfully.
Brief and deliver consistency of creative and messaging across all channels.
Collaborate with brand partners on activation's that allow the business to maximise our brand exposure and gain new potential customers.
Liaise with the HQ team and internal teams to assess the new opportunity and execute the campaign /promotion with the relevant partners.
Explore opportunities from new business and create the synergy of TV, AV products and partnerships.
product/brand marketing and communication skills.
Product lifecycle management experience, particularly in product launch and channel inventory management, is required
Bachelor's degree is preferred
A competitive salary
~ 25 days holiday
~ Private Health care and Pension Contribution
~ Healthy discounts on products

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