Senior Category Manager, Fashion
4 weeks ago
- Being Human Matters to Us
- Together We Can Achieve Anything
- We Always Keep Growing
- Development and execution of short and long-term growth strategies for the Fashion and Living category (including fashion, accessories, home, gifting and health), in conjunction with the vision of Senior Director Fashion & Lifestyle EMEA.
- Identify licensing opportunities and fill market gaps across the category considering age, segment, market, channel and franchises.
- Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees.
- Work on the creation of targeted presentations to pitch, support or launch licensing programs or specific category areas.
- Identify, target and manage halo projects that inspire trickle down approach.
- Liaison with EMEA Fashion and Living head ensuring alignment to wider EMEA and Global strategies.
Licensee management
- Accountable for day-to-day management of licensees and UKI based DTR partnerships.
- Lead contract negotiations for key licensees, analyse and set business plans and brand manage to ensure contract deliverables and financial goals are met throughout the term.
- Attendance and presentation participation in licensee / partner presentations.
- Develop, maintain and drive relationships with key buyers and decision makers across UKI Fashion and Living retail accounts, in partnership with the UKI Retail team.
- Maintain knowledge of key seasonalities and buying cycles of all retailers.
- Develop, present and implement sales driving retail marketing initiatives within category area for both existing and prospective key retailers.
- Work across the UKI category and retail teams to maximise efficiencies, share best practice and execute X-Category where possible.
- Partner with the Product Development team to drive quality and champion innovation in product development ensuring lines are commercially viable for the UK and meeting retailer needs.
- Regular liaison with Finance and Legal teams around forecasting, budget and contracts.
Finance and business planning
- Responsible for annual budget planning and quarterly revenue forecasting for the category.
- Analyse business performance across category by licensee and retailer and develop growth objectives and strategies.
- Quarterly budget and forecast presentations to Regional Director.
- Strong understanding of brand and property positioning
- Demonstrable experience in a commercial environment
- Extensive knowledge of the UKI retail landscape
- Licensing experience is preferable but not essential
- Robust business acumen
- Strategic and creative mindset
- Adaptability to changing business environment
- Strong merchant skills with an eye for consumer trends
- Relationship & Brand builder
- Strong sales and negotiation skills
- Proven track-record of hitting financial targets and delivering growth
- Deep industry knowledge
- Ideally previous experience within licensing or buying in the Fashion and Living categories
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