Marketing Campaign Manager
3 weeks ago
Job Description
Marketing Campaign Performance Manager
MUST HAVE TRAVEL BACKGROUND
Our client seeks an experienced Campaign Performance Manager to spearhead their Customer Success team and elevate their marketing solutions to new heights. This role is pivotal in collaborating with the Commercial and Digital teams to deliver cutting-edge marketing campaigns for their esteemed travel partners.
Responsibilities:
Deliver exceptional marketing campaigns tailored to their travel partners
Identify and propose upsell opportunities that align with partner objectives
Engage partners regularly with performance updates and detailed analytics to ensure ongoing alignment and longevity of partnerships
Drive high-quality leads and enhance partner awareness through diverse channels
Strategically utilise the database to ensure accurate targeting and maximize opportunities for each partner
Contribute to the development of marketing segmentations and conversion journeys for diverse customer segments
Innovate and explore new opportunities within available channels to achieve partner objectives
Monitor and analyse marketing metrics and trends, including traffic mix, conversion rates, and customer journeys to optimise response for partners
Continually optimise campaign performance in collaboration with partners
Candidate Profile:
Proven work experience in digital marketing, preferably in the travel or travel media sectors
Demonstrable success in innovating and delivering effective digital marketing campaigns and technologies
Highly creative with the ability to identify successful target audiences and devise engaging campaigns
Experience using analytics tools to monitor performance and make recommendations for improvement
Proficiency in A/B and multivariate testing, with a broad understanding of web design and user experience
Exceptional analytical skills and a data-driven mindset
Results-oriented with strong planning, prioritisation, and time management abilities
Strong communicator with excellent verbal and written skills
Ability to build and nurture close and trusted internal and external relationships
Exceptional organisational and leadership skills to collaborate with commercial and digital teams
The role offers hybrid working and excellent benefits, including 25 days of holiday plus all bank holidays and regular team gatherings.
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