Marketing Campaign Manager

3 weeks ago


London, United Kingdom MBM Executive Travel Recruitment Full time

Job Description

Marketing Campaign Performance Manager

MUST HAVE TRAVEL BACKGROUND

Our client seeks an experienced Campaign Performance Manager to spearhead their Customer Success team and elevate their marketing solutions to new heights. This role is pivotal in collaborating with the Commercial and Digital teams to deliver cutting-edge marketing campaigns for their esteemed travel partners.

Responsibilities:

Deliver exceptional marketing campaigns tailored to their travel partners

Identify and propose upsell opportunities that align with partner objectives

Engage partners regularly with performance updates and detailed analytics to ensure ongoing alignment and longevity of partnerships

Drive high-quality leads and enhance partner awareness through diverse channels

Strategically utilise the database to ensure accurate targeting and maximize opportunities for each partner

Contribute to the development of marketing segmentations and conversion journeys for diverse customer segments

Innovate and explore new opportunities within available channels to achieve partner objectives

Monitor and analyse marketing metrics and trends, including traffic mix, conversion rates, and customer journeys to optimise response for partners

Continually optimise campaign performance in collaboration with partners

Candidate Profile:

Proven work experience in digital marketing, preferably in the travel or travel media sectors

Demonstrable success in innovating and delivering effective digital marketing campaigns and technologies

Highly creative with the ability to identify successful target audiences and devise engaging campaigns

Experience using analytics tools to monitor performance and make recommendations for improvement

Proficiency in A/B and multivariate testing, with a broad understanding of web design and user experience

Exceptional analytical skills and a data-driven mindset

Results-oriented with strong planning, prioritisation, and time management abilities

Strong communicator with excellent verbal and written skills

Ability to build and nurture close and trusted internal and external relationships

Exceptional organisational and leadership skills to collaborate with commercial and digital teams

The role offers hybrid working and excellent benefits, including 25 days of holiday plus all bank holidays and regular team gatherings.

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