Marketing Manager

4 weeks ago

Clifton Nottinghamshire, United Kingdom JS3 Recruitment Ltd Full time

Responsibilities: Demand Generation and Conversion

  • Generate demand for the their platform through targeted marketing strategies.
  • Nurture leads and facilitate the conversion of potential clients to active platform users.
  • Using your marketing expertise to generate demand for the platform and convert leads into active users.
Strategic Planning:
  • Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
  • Utilise your experience to identify key marketing channels and tactics for maximum impact.
  • Implement strategies for lead generation, customer engagement, and conversion tracking.
Event Planning and Participation:
  • Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents.
  • Leverage your network to enhance their presence in relevant industry events
Digital Advertising and Brand Awareness:
  • Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.
  • Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials.
  • Be a representative of the brand, maintaining a professional and knowledgeable presence.
Content Marketing and Social Media:
  • Develop and implement content marketing strategies tailored to property lettings professionals.
  • Utilise social media platforms to enhance brand visibility and engagement.
Stakeholder Relationships:
  • Build and nurture relationships with key internal stakeholders, including product and customer success teams.
  • Collaborate with colleagues to ensure a cohesive and integrated approach to business development.
Industry Knowledge and Thought Leadership:
  • Stay informed about compliance obligations in the lettings industry.
  • Speak with authority on solutions that ensure compliance and position the client as an industry leader.
Become an Authority in Property Safety Certification: * Support them in establishing authority in property safety certification through strategic initiatives. Qualifications:
  • Proven track record in marketing within the landlord, letting and estate agent sector.
  • Extensive experience in developing and executing successful marketing plans.
  • Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
  • Proven experience in developing and executing marketing plans.
  • Expertise in planning and managing digital advertising campaigns (PPC and social)
  • Experience organising and participating in both in-person and virtual events.
  • Strong presentation skills and ability to create compelling content for various channels.
  • Familiarity with ROI measurement and reporting.
  • Ability to work towards and exceed sales targets and quotas

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