Associate Director

2 weeks ago

United Kingdom Publicis Groupe Full time

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Led by Sue Frogley, CEO, Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. You will get involved in exciting and intellectually stimulating projects. Perhaps most importantly, you will grow from being an econometrics specialist to a quantitative marketing consultant.
Conduct econometric projects. Interpret output from third party suppliers of econometrics. Spot opportunities to commercialise Data Science - i.e., help sell solutions and generate healthy levels of income.
Develop junior members of the team.
Be inquisitive beyond the project brief
Be highly diligent and be able to conduct analysis with a high degree of accuracy.
Have a proven ability to convert analysis into real world actionable solutions
Have experience conducting econometric modelling – ideally in the field of marketing
Show a good understanding of MMM model output implications on media planning
Have excellent knowledge of the Microsoft suite (Teams, Excel, Powerpoint),
Knowledge of a programming language (such as R/Python) is desirable but not essential
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
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