Senior Digital Insight Analyst
1 month ago
Job Description
Senior Digital Insight Analyst
£350 per day Inside IR35
Hybrid role: 1 day a week in London Office
Location: London.
Position Overview:
As a Senior Digital Insight Analyst at you will play a crucial role in driving business growth and optimising digital strategies. You will be responsible for extracting actionable insights from data, providing valuable recommendations, and contributing to the overall success of digital initiatives.
Responsibilities:
- Utilise Google Analytics 4 (GA4) to monitor, analyse, and report on digital performance metrics.
- Develop and optimise SQL queries to extract, manipulate, and analyse large datasets.
- Create and maintain dashboards and reports using Looker to visualise key performance indicators and trends.
- Collaborate with cross-functional teams to identify opportunities for improvement and implement data-driven strategies.
- Work with BigQuery to handle and analyse large-scale datasets efficiently.
- Provide in-depth analysis of customer behavior, user experience, and digital marketing performance.
- Present findings and insights to both technical and non-technical stakeholders in a clear and concise manner.
Qualifications:
- Proven experience as a Digital Analyst, Data Analyst, or similar role.
- Expertise in using Google Analytics 4
- Proficient in SQL for data extraction, manipulation, and analysis.
- Strong experience with Looker for building and maintaining dashboards.
- Familiarity with BigQuery for handling and analysing large datasets.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation abilities.
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