Web Analyst

6 days ago


Central London, United Kingdom Vitality Corporate Services Limited Full time

Team Marketing (Digital & Data)
Working Pattern - Hybrid 2days per week in either the Bournemouth or London Office.Full time hours.
Software skills (Google Tag Manager & Google Analytics 4)
Data Visualisation (Looker Studio and/or Power Bi)
Data analysis skills
As Digital Analyst, you will be a go-to person for website and app insights across the Vitality UK digital estate, enabling product teams to make decisions based on actionable insights that feed into their development roadmaps and optimisation programmes. This digital estate comprises of the main Vitality.co.uk website, online quote & buy, tools, web forms and logged-in areas used by members, advisers and employers. Your analysis will ensure that these digital solutions are usable, valuable and viable for our customers and meet the commercial needs of our business.
The Digital Analyst role reports into the Digital Analytics Manager. You will be actively involved in the digital data collection process through tagging implementations for web and app products, with support from internal and external development teams. You will support the Digital Analytics Manager in managing our Google Tag Manager account, be involved in container releases and assist in the maintenance of our Google Analytics account.
This role is suited to digital professionals with 2+ years hands-on tagging implementation through Google Tag Manager and analysis using Google Analytics 4. There will be opportunities to gain exposure to other areas of digital and marketing with support for your career development.
Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
Maintenance of the Google Tag Manager and Google Analytics 360 account
Reporting, visualising and presenting data to help with data-driven decisions
Hands-on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards preferably Looker Studio and Power BI
Bonus Schemes A bonus that regularly rewards you for your performance
A pension of up to 12% We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance With its own set of rewards and benefits
Life Assurance Four times annual salary
Great career opportunities
Help you to be the healthiest youve ever been.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Recognise and reward you with a competitive salary and amazing benefits.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
Vitality pioneered shared-value insurance. Diversity & Inclusion
Were committed to diversity and inclusion because its good for our employees, for our business, and for society. If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.


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