Conversion Rate Optimisation and Analytics Manager
2 weeks ago
Glen Parva, United Kingdom | Posted on 22/03/2024
Exciting, high energy, positive team environment
Reporting to the Marketing Director, you’ll be responsible for the development and delivery of the conversion rate optimisation (CRO) and analytics strategy. You'll have solid CRO and analytics experience in an ecommerce environment; experience shaping CRO strategies in a multichannel marketing mix business. This is a blank canvas to accelerate eCommerce growth by Optimising our D2C digital experiences to consumers in UK/EMEA and North America. Also shape and enhance the future of our analytics and measurement as we grow the business into new markets and expand our marketing mix, you’ll have the experience of maturing ecommerce business decision making based on solid data and insight.
Background
Get Laid Beds was founded in Leicestershire in 2012 with a vision of handcrafting quality beds and selling them online. 10 years later, we've hit £17M in sales across the UK and US with state-of-the-art manufacturing and marketing. Our 90 employees drive continuous improvement and customer centricity. With strong financials funding future growth, the founders realise it's time to bring on a full-time Conversion Rate Optimisation Lead. If you want to join our bed making ecommerce business and disrupt the sector via top talent, this role is for you.
Responsibilities
Develop the Strategy with the Marketing Director for the execution, and success of CRO - execute brilliantly built, insight led user experiences
Drive profitable growth across all websites and devise the best approach to surface our products/proposition through optimal UX, to optimise the commerce performance of our global business
Insight led ideation and hypothesis formulation, collaboration with marketing team, and execute performance enhancing concepts which improve conversion and ROAS
Own and manage the Analytics, maintain data integrity. Analyse data and opportunity to improve profitability through all digital and 1st party data within the business
Daily management: optimise, manage experiments and analytics, embed culture of test and learn at pace
Collaborate across functions to implement experiments, establish statistical significant learnings and industrialise into a permanent state
Work with engineers, designers, developers, CX to build top-notch digital experiences
Hands on a solid experience with Google Analytics, Post-Hog (or similar A/b testing tools), CRM data, plus other qualitative and quantitative data tools used in Ecommerce
About You
Advanced CRO and Analytics competency - demonstrable experience using A/B testing and Analytics tools, within a large-scale full circle marketing mix e-commerce business. UI/UX design is a plus.
A good technical understanding of measurement, data, attribution and tag management
A data-driven approach with superior analytical and quantitative skills. You’ll think creatively to determine testing methodologies and to optimise opportunities to deliver results.
Data analysis, reporting, and data-driven strategic decisions
Excellent communication and interpersonal skills; influence stakeholders
Crafting Careers in comfort - Join the Get laid Beds family
Generous staff discounts, Pension, free parking, Hybrid option,
Exciting, high energy, positive team environment
Apply now and we will review your application within 7 days. It's likely to be a two stage interview
with a video meeting to get started then a face to face interview at our Head office Barn in Leicestershire.
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