Social Media Specialist
3 weeks ago
WSG Energy Services is a global leader in traditional and clean energy infrastructure services, offering integrated solutions from construction to decommissioning.
Committed to sustainability and excellence, we prioritise safety, collaboration, innovation, and expertise.
We are seeking a dynamic and creative Social Media Specialist to join our team.
The ideal candidate for the position of Social Media Specialist will have a either a proven track record in managing social media platforms and campaigns, with a keen eye for creativity in graphic and video content or an outstanding sales pitch for a post graduate.
The Social Media Specialist role requires you to work both reactively and proactively and be willing to learn new things with a positive can do attitude.
The majority of the working hours will be based in our Normanton Office Monday to Friday with the flexibility for some home working.
Responsibilities
- Manage and maintain our brand presence on various social media platforms, including LinkedIn, adhering to WSG Brand Guidelines.
- The Social Media Specialist will develop and implement social media strategies to increase brand awareness, engagement, and conversions, creating visually appealing graphic content (images, videos, GIFs, infographics etc) that resonates with our target audience.
- Compile and curate relevant content, including articles, images, and videos, aligning with brand guidelines and corporate objectives, and engage with our audience to foster a sense of community.
- Utilize social media analytics tools to track key metrics, analyses performance, and optimize content strategies, accordingly, ensuring GDPR compliance.
- Liaise with WSG global teams to develop regional content and good news stories for internal and external sharing, collaborating closely with the marketing team to execute our strategy effectively.
- Update and manage content on company SharePoint platforms and the company website to ensure consistency and accuracy across all digital channels.
Requirements
- Knowledge of Managing Social media platforms and campaigns.
- An eye for Creativity (Graphic/Videos)
- Strong written and verbal communication skills with the ability to write compiling and engaging content
- Knowledge of social media analytics tools
- Proficiency in using social media management platforms and scheduling tools
- GDPR knowledge
For the right candidate, we offer a competitive salary and a performance bonus linked to improving our social media content.
If you're passionate about social media, creative content creation, and driving meaningful engagement, we'd love to hear from you.
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