Key Account Manager

3 weeks ago

United Kingdom WTA Group Full time

Direct message the job poster from WTA Group

People & Culture Business Partner @ WTA Group | Driving High-Performing Teams

Who are we?

WTA Group is an international logistics company, on a fast growth trajectory. We support companies of all sizes and from all industries with their own growth strategies, by supporting their logistics. This includes the importing of materials and the exporting of products internationally.

WTA Group are over 100 years old, and customers and employees both remain loyal to the group with over 50% have worked with us for over ten years. This is evidence that people are at the heart of our business, and our reputation for customer service across the globe is second to none.

However, WTA Group have also invested heavily in its technology, and its flagship platform Control Tower is an innovative, strategic visibility tool for its 5,900+ customers.

This combination of customer service and cutting-edge technology is driving the business’s growth.

WTA Media - Key Account Manager

Build and maintain strong relationships with WTA’s key Media clients, ensuring customer satisfaction and driving efficiencies and growth. It is critical in your role to understand our client’s business objectives when it comes to their logistical supply chain. You need to decipher their needs and challenges and provide tailored solutions to meet those requirements.

Commitment to exceptional customer service, including prompt responsiveness & clear communication is vital to this role.

Key responsibilities

1. Account Development and growth: Identify opportunities to expand business within existing key accounts. Develop your own account strategies and plans to increase revenue, profitability, and market share and share with the Key Account Director. Collaborate with cross-functional teams, such as the procurement team and pricing team, sales & marketing, to maximise our media accounts growth potential.

2. Customer Retention: Focus on customer satisfaction and retention by ensuring high-quality service delivery through the implementation of agreed standards and processes. Address any issues or concerns promptly and work closely with internal teams to resolve customer problems. Anticipate customer needs and proactively propose value-added solutions. Attend external client meetings, as required.

3. Strategic Planning: Conduct thorough account analysis, market research, and competitor analysis to identify growth opportunities and develop strategic account plans. Set clear objectives, define key performance indicators (KPIs), and monitor progress towards achieving targets.

4. Negotiation and Sales: Collaborate with media clients to negotiate service level agreements and pricing. Maintain and develop the freight calculator to ensure that our media clients have access to rates.

Always strive for better buying with key suppliers, working closely with the head of procurement ensuring the best deals for existing media business

Present product/service offerings such as Logixboard effectively, highlighting its value proposition and benefits. Develop and deliver sales presentations, proposals, and reports.

Management of any WTA Media tender processes or contract negotiations in conjunction with the Key Account Director.

Ringfence and grow the client through proactive service excellence, high level communication and new initiatives using contracts and IT interfaces where possible. Develop and deliver sales presentations, proposals, and reports.

5. Cross-functional Collaboration: Collaborate with internal teams, including the pricing and procurement team, sales & marketing, operations, to ensure seamless coordination and delivery of services to key accounts. Support the finance team with payment management as requested.

Work closely with the Director of People and Culture to support any media training efforts to help grow knowledge across the media team. Develop close relationships with overseas offices, agents and printers, regular review meetings to be agreed upon both face-to-face and via Teams. Work closely with our head of procurement to ensure that SLA’s for key domestic suppliers are continuously being met. Also review and maintain NCR reporting in collaboration with the head of procurement. Act as a liaison between the company and the client, addressing any issues or concerns promptly. Ensure that any client quote requests are delivered within a 2hr time period.

6. Market and Industry Knowledge: Stay updated with market trends, industry developments, and competitors' activities. Understand your client's industry and business landscape to provide valuable insights and recommendations.

7. Reporting and Analysis: Continually develop external management reporting using KPI’s and in conjunction with WTA operations and our media clients. You will also need to track and analyse key account metrics, such as revenue, sales performance, customer satisfaction, and market trends. Generate a monthly report and present an update to the Key Account Director on account status, progress, and opportunities.

8. Customer Advocacy: Act as a customer advocate within the organisation, representing the client's interests and providing feedback to internal teams for continuous improvement.

Key Account Managers require excellent communication and interpersonal skills, strategic thinking, business acumen, and a customer-focused mindset. They should be adept at building relationships, developing and growing the accounts, and managing multiple priorities simultaneously. Additionally, proficiency in sales techniques, market analysis, and being proficient in HubSpot is required for the role.

Qualifications

  • Bachelor's degree or equivalent experience
  • 3+ years' of relevant work experience in Customer Service/Key Accounts
  • Excellent written and verbal communication skills
  • Knowledge of logistics processes, terminology, and practices
  • Knowledge in the Media industry (Books and Publishing)
  • Cargowise experience

Company Benefits

  • Pension
  • Life assurance
  • Income Protection insurance
  • Full training pathway
  • And many more...
Seniority level
  • Seniority level Associate
Employment type
  • Employment type Full-time
Job function
  • Job function Customer Service and Sales
  • Industries Book and Periodical Publishing and Transportation, Logistics, Supply Chain and Storage

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