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Marketing Executive/Manager/Director
4 months ago
Marketing Executive
Wilmslow 3 days per week, 2 days remote working
We are looking for a results-focused, enthusiastic, and forward-thinking Senior Marketing Executive to join the central marketing team at The Citation Group.
As part of the client acquisition and advocacy team, reporting into the Client Experience Lead, you will be accountable for developing and delivering multi-channel client and colleague communication plans to support our referral programmes across a variety of different group businesses and brands.
You will also understand and leverage the power of brand advocacy through both engaging and commercially focused referral initiatives.
In a world where it costs five times more to attract a new customer than to keep an existing one, this role is crucial in helping us achieve the revenue forecasts associated with our referral channels.
You'll be joining a multi-talented marketing team and will have the opportunity to work across multiple brands and be part of a business built on growth.
Plan and deliver engaging multi-channel, comms plans to support both our colleague and client referral programmes.
* Work closely with content and design teams to develop engaging and educational comms/campaign collateral.
* Monitor lead and conversion performance across all referral channels.
* Undertake detailed analysis to support stakeholders in times of over or underperformance.
* Prepare weekly campaign and performance reports in line with targets and KPIs.
* Be a key part of the retention and referral marketing team, within the wider Group marketing team.
Qualities we are looking for:
* Strong creative mind
* Commercial savviness with strong multitasking skills
* Strong analytical acumen and data-driven thinking.
* Proven experience working in marketing at executive level, ideally with some internal communication experience.
* Someone who has a passion for all things marketing.
* A creative mind, who's not afraid to push the boundaries of "fun" to engage colleagues.
* 25 Days of Holiday: Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
* Extra weeks of holiday to bask in the glow of post-wedding happiness.
* Vouchers and special perks await to celebrate the newest addition to your family.
* Healthcare cash plan: That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
