B2B Paid Media Manager
2 weeks ago
Walker and Sloan are proud to be working with an established B2B marketing agency In London. Due to some fantastic growth they are looking to bring on an experienced Paid Media Manager to their team on a full time basis.
We're a digital-first sales & marketing agency for B2B SaaS, technology & IT companies. Using a combination of content marketing, SEO, automation, paid media and market understanding, we help our customers differentiate before their competitors get out of bed.
Our growing UK team is located in London and Liverpool offices, and we're always on the hunt for new, experienced and hungry talent to work with our amazing customers. Work is about achieving amazing things and fulfilling your potential. At Gripped you can do both. Gripped were recently named in the 'Top 100 UK B2B Marketing Agencies'.
The Role:
This Paid Media Specialist role has a particular focus on both Paid Social (LinkedIn) and Paid Search (Google, Microsoft) campaign management in addition to working alongside Marketing Account Managers. As such, this role demands excellent knowledge of the Google Advertising Platform, good copywriting & analytical skills, as well as a keen eye for detail, problem-solving and organisation.
This is a fantastic opportunity to gain responsibility and autonomy that would normally take far longer to gain in other agencies.
Responsibilities:
Approach and Process
- Define the agencies approach to Paid Media as part of its overall service mix
- Build processes & roll out tools to deliver services at scale
Campaign Strategy and Setup
- Research & strategy for new campaigns, for both existing customers and new ones
- Configuration of campaigns to maximise results for customers
Campaign Management
- Managing paid campaigns to effectively promote the B2B services or brands of multiple Gripped clients.
- Keyword and audience research, including account build, in line with the agencies best practice.
- Ad creation and copywriting to support your account manager.
- Collaborate with account managers in developing growth strategies.
Optimisation
- Daily and weekly monitoring of performance on campaign tests and updating actions accordingly.
- Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers.
- Make proactive optimisation recommendations and changes to improve campaign performance.
- Engage with other specialists in the business where necessary to optimise campaign performance.
Monitoring and Analysis
- Understand how to interpret and understand tracking and analysis tools (i.e Google Analytics).
- Write monthly reporting commentary to summarise the performance and insights of client campaigns as well as pick out opportunities for the coming month.
- Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns.
Technical
- Understand how to interpret and understand tracking and analysis tools such as LinkedIn and Google Analytics, and how to set up goals, conversion paths and attribution windows.
- An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow.
Must-haves
- Have spent a year working in an equivalent agency environment
- Excellent verbal and written communication skills
- A willingness to learn and understand Inbound and Digital Marketing principles
- Experience working within the Google Ads platform & LinkedIn Campaign manager
- Competency with spreadsheets and handling large amounts of data.
Nice to haves
- B2B marketing agency experience
- Exposure to a variety of Marketing techniques and projects
- Google Ads certified
- Google Analytics certified
- SEO – an understanding of the fundamentals of search engine optimisation (SEO).
- An understanding of other Google tools (e.g. Google Tag Manager, Search Console)
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