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Customer Marketing Manager

4 months ago

Bury St Edmunds Suffolk, United Kingdom Greene King Full time

As an on trade customer marketing manager you will be part of fantastic team of marketeers. Working closely with brand managers and our sales contacts as well as working with our category and insight functions to bring strategic thinking to our marketing execution plans. You will be responsible for marketing some of the best selling beers and exciting innovation from one of the UKs top brewing and hospitality businesses.
This role is alligned to the brewery side of the business where we have over 300 years of brewing herritage across our two brewerys and in addition to great traditional brands such as Greene King IPA and Abbot Ale, we have an exciting range of seasonal ales and fantastic tasting modern craft beers which make up our inovating and evolving portfolio.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Your role as Customer Marketing Manager
Be the front-line marketing contact for key external customers.
Creation and delivery of the Annual marketing execution plan for external on-trade customers across all Greene King beer brands.
Delivery of key marketing execution materials for both in outlet activation and digital/social/on-line.
Working alongside category and insights functions to create impactful sell in stories and customer presentations to help drive Greene King products distribution and sales.
Work Closely with the brand team to help shape brand marketing plans into consumer and trade facing Customer marketing plans. Ensure the key brand messages operate through the line while being mindful of the core on trade objectives.
Manage the relationship with external agencies who provide creative design, print, point of sale and distribution.
Responsible for managing the customer marketing budget for your area. Effectively manage the on-trade customer marketing budget providing accurate forecasting and ensuring key activity delivers a return on investment.
The role requires close working relationships with all members of the GK B&B Team, the GK National Account Sales Team and leaders of the key internal support teams so ability to work across teams and lead cross functional project groups is crucial.
The Role will also have an active part in Customer Management for key accounts so the ideal candidate should be able to demonstrate customer first front line relationship skills.
You'll receive a competitive salary, pension contribution as well as:

The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
Free employee assistance program - mental health, well-being, financial, and legal support because you matter
Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - Refer a friend - who do you know who could be interested in a new role? Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
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