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Marketing Specialist
4 months ago
Put simply, we set the standards by which everything is measured. In doing so, the National Physical Laboratory is helping to combat issues on a global scale such as climate change, curing diseases and the development of cutting-edge communications technology. That’s who we are.
As a member of our Marketing and Communications Team, you will be responsible for developing and delivering against marketing plans. From marketing our events to developing content for our website, brochures and social media activity – at every touch point you will ensure our communications are designed to inform and engage. You will also evaluate marketing campaigns, bring new creative ideas and contribute to NPL’s overall marketing activity.
Key responsibilities
- Developing and delivering integrated marketing campaigns to build our brand and support our Major Programmes
- Create and publish marketing material in line with marketing plans
- Create and add content to websites and social media platforms
- Develop, create and deliver events and email marketing plans
- Provide reporting on marketing campaigns using and share opportunities for continuous improvement as well as new channels to test
- Maintain positive and constructive relationships with internal and external stakeholders
- Share best marketing best practice with internal stakeholders and the wider marketing and communications team
- Conduct market research and analysis to evaluate trends and identify new and better ways of delivering marketing activity and campaigns
- Manage the delivery of tasks to agreed budgets and within timescales whilst ensuring consistency of approach and use of appropriate business standards
- Work with specialist staff to develop knowledge, skills and experience associated with the area of specialism and stay up to date with marketing developments and technology
