Lead Commercial Analyst

4 weeks ago


London, United Kingdom Fresha Full time

As the Lead Commercial Analyst, you will lead our data analytics efforts working with the Global Commercial teams, with a particular emphasis on supporting and driving partner, monetisation and revenue growth. Leveraging advanced analytics, machine learning, and data-driven insights, you will play a pivotal role in shaping our commercial strategy, optimising operations, and enhancing partner experiences.
Leadership - Provide strategic direction and leadership for the Commercial Analytics team, ensuring alignment with business objectives and driving innovation in data-driven decision-making processes.
Commercial Analytics - Develop and implement advanced analytics solutions to support commercial initiatives, including pricing optimisation, customer segmentation, churn prediction, and revenue forecasting.
Marketplace Dynamics - Partner closely with commercial teams to analyse and optimise marketplace dynamics, including supply and demand balance, pricing strategies, and partner performance.
Software Product Insights - Collaborate with product management and development teams to uncover insights from user behaviour data, drive product optimisation, and inform feature development roadmaps.
Cross-functional Collaboration - Work closely with cross-functional teams, including Sales, Marketing, Product, and Operations, to integrate data science insights into business processes and decision-making.
Data Modelling & Pipeline - Oversee our analytics pipeline and oversee good analytics best practice.
Provide strategic direction for the commercial analytics function, aligning it with the overall business goals.
Team Management -
Manage and mentor a high-performing team of data scientists, analysts, and other analytics professionals.
Data-driven Decision Making -
Collaborate with executive leadership to embed a data-driven decision-making culture throughout the organisation.
Ensure analytics initiatives align with business objectives and contribute to performance improvement.
Oversee the development and implementation of advanced analytics, machine learning, and predictive modelling techniques.
Data Governance and Quality -
Establish and maintain robust data governance practices to ensure data quality, accuracy, and security.
Work with relevant teams to optimise data collection, storage, and accessibility.
Collaborate with other departments, including marketing, finance, and operations, to understand their analytics needs and deliver insights.
Serve as a strategic partner to business units in leveraging analytics for decision-making.
Performance Measurement -
Develop key performance indicators (KPIs) and metrics to measure the effectiveness and impact of analytics initiatives.
Regularly report on analytics performance to executive leadership.
Stay abreast of technological advancements in analytics.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week.
D. in Data Science, Computer Science, Statistics, Mathematics, or a related field. (Excellent leadership and team management skills.
Proven track record of leadership in analytics/data science roles, with extensive experience in commercial analytics, preferably in software and marketplace environments.
Expertise in machine learning, statistical modelling, and predictive analytics, with proficiency in programming languages such as SQL, Python or R.
Strong business acumen and ability to translate data insights into actionable recommendations for senior leadership and cross-functional teams.
Experience with big data technologies (e.g., AWS, Google Cloud) is highly desirable.
Excellent communication skills, with the ability to convey complex technical concepts to non-technical stakeholders and inspire a data-driven culture across the organisation.


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