Experience Brand Manager

3 weeks ago


Perth Perth amp Kinross, United Kingdom DrinkAbility Full time

Job Description As a key source of information within the business, the role of the Brand Manager is to own the global and domestic branded agenda for one of Scotland's oldest whisky families – championing them and strategically driving them internally and externally to ensure future growth. The role also assumes responsibility for the highly anticipated release of our own single malt brand.
 
Ultimately to ensure success of your brands by driving the creative agenda for brand awareness and engagement
Overall responsibility for the creation and execution of the global brand plans associated with your brands online and offline – encompassing events, PR and POS
Development of all NPD / line extensions across your brands, including launch events
Planning and activating Social Media strategy, content and community management for your brands
New brand development and strategy for new Single Malt Scotch Whisky including all PR and communication around the launch plan
Own the digital side of marketing activity
Accountable for your brands’ P&L and budget management / reporting
Any other activities deemed necessary to improve the performance of the department

Business or Marketing)
Ability to demonstrate experience of brand development and have worked in an environment where you have managed multiple projects for a minimum 3 years
Outstanding commercial acumen
Takes calculated risks and acts with pace to deliver



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