Specialist Marketing
2 weeks ago
My client is a leading provider of marketing and communications to large businesses across the UK. A group of companies/agencies with expertise in direct marketing, CRM and communication.
We are seeking a results-driven B2B & B2C PPC Marketing Specialist (ideally with knowledge of or an interest in, UX), to join this dynamic and growing internal marketing team. This performance-based role is crucial in driving lead business generation efforts through paid search, display advertising, and inbound marketing strategies.
Design, implement, and manage pay-per-click (PPC) campaigns across multiple platforms.
Continuously optimise campaigns for performance.
Collaborate with the content team to align PPC and inbound strategies.
Conduct UX research including user testing, surveys, and behaviour analysis.
Analyse website analytics, heatmaps, and user journey data.
Provide recommendations for improving site architecture, navigation, and content structure.
Monitor and optimise website performance.
Collaborate with developers to implement UX improvements.
Ideally a minimum of 2+ years of experience in PPC advertising and inbound marketing, with a focus on lead generation (Agency or in-house).
Experience working across multiple brands is beneficial.
Strong understanding of SEO principles and how they complement PPC strategies.
Proficiency in using analytics tools to measure and report on campaign performance.
Desired experience with UX research tools (e.g., Basic HTML/CSS knowledge.
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