Paid Media Manager

7 days ago


England, United Kingdom 3Search Full time €50,000

Paid Media Manager

Health Care

£50,000

Remote - with Travel in the UK

**Must be UK based

I am currently working with one of the UK's most trusted healthcare providers, bringing world-class treatments directly to clients. Their mission is to make family possible for everyone; through compassion, collaboration and expertise. If you want to work for a business that helps and supports people, this role is for you

Key Responsibilities:

  • Develop and implement effective paid media strategies aligned with overall marketing and business objectives. (Budget £1m+ per year)
  • Manage and optimize paid media campaigns across multiple channels, including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
  • Own landing pages and CRO for paid campaigns working with our Hubspot templates and tools to drive conversion.
  • Conduct in-depth performance analysis and provide actionable insights to improve campaign
  • ROI.
  • Plan and roll-out test and learn roadmaps for paid media initiatives.
  • Stay up-to-date with the latest industry trends, platform updates, new ad formats and best practices.
  • Collaborate with cross-functional teams to ensure seamless campaign execution through
  • engaging ad creatives, effective ad-copy and messaging - and compelling landing pages;
  • Manage budgets (£80k+ per month) and allocate resources effectively to maximize campaign performance.
  • Provide regular performance reports and analysis to key stakeholders.
  • Forecast monthly spend and performance targets using modelling of relevant KPIs.
  • Explore new channels (WhatsApp, TikTok etc to expand paid reach and effectiveness)

Ideal Experience:

  • Hands-on experience in paid media campaign management.
  • Strong analytical skills and proficiency in data analysis tools.
  • Expertise in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager and other relevant platforms.
  • Experience with bid management tools and attribution modelling.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects, prioritize tasks effectively and work to deadlines.
  • Strong understanding of digital marketing and performance metrics.

If you are interested in applying for the role, please click the link below


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