Head of Marketing
1 week ago
Strategic Marketing Director - Global Dairy - United Kingdom
**Strategic Marketing Director - Global Dairy
**Location** : Flexible with regular travel to head-office in Peterborough, UK
opportunity for a proven Strategic Marketing professional with Global Dairy
Working closely with the Dairy UK MD, AB Agri CEO and wider leadership team
you will use your expert knowledge of the Global Dairy market to provide
dairy value chain and strengthen our brand globally.
Design and implementation of global and regional marketing plans to support strategic decision making of where we play and how we win.
* Delivery of a positioning process to inform specific Global Dairy business objectives in areas we can win using our unique offering.
* Analysis and translation of market trends and opportunities to support growth plans and strategic direction of the Global Dairy business.
* Build meaningful market and customer analytics and use these insights to adjust our opportunities and approach as needed to
* deliver competitive performance.
* Working with commercial and sales teams to drive sales pipelines, monitoring effectiveness and using data and analytics to suggest improvements ensuring return on market investment. Capture synergies across our dairy businesses, replicating best practice.
strategic marketing within the Global Dairy sector to directly contribute to
our growth with overall responsibility for strategic, tactical, marketing and
branding.
Demonstrable experience within a senior strategic marketing role working with technical products, from a dairy background.
* Strong commercial acumen - able to understand how value is created and retained within a market or business.
* Strong awareness of key drivers in the external market and ability to source information through external networks.
* Experience of using strategic analysis tools providing leadership and guidance through the use of market data, insights and analytics.
* For this role we are flexible on location for the right skill set, we are
looking for someone with the ability to travel internationally working closely
From annual salary reviews and incentive bonus, ongoing career development and
enhanced family, financial and wellbeing benefits - these are just some of the
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate
about feeding the world responsibly and affordably by making quality animal
feed, creating nutrition and technology-based products, and offering data
services for the agri-food industry. Together we’re building a fair,
As a Disability Confident employer, we’re committed to ensuring our
support dog to the offices, a sign language interpreter - or anything else)
careers website as soon as you can - it will only take a few minutes.
AB Agri group politely requests no contact from recruitment agencies or media
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