Brand Manager

2 weeks ago

Driffield East Yorkshire, United Kingdom Edwards & Pearce Full time

We are seeking a dynamic and driven Brand Manager in the Hull/York area to lead the development, implementation, and execution of the marketing plan. As a key member of the marketing team, you will be responsible for establishing brand architecture, positioning, trade support, and channel strategies to drive brand growth and market share. You will collaborate closely with cross-functional teams, championing the brands and fostering relationships to achieve our client's objectives. You will ideally have built your skills and experience from the Food/FMCG sectors.
Our client would consider more experienced (Senior Brand Manager) level candidates as well and offer a better package relevant to experience.

MAIN DUTIES:
Act as the brand champion for our client's key brands.
Lead the marketing efforts for the channel while providing additional support to the sales team.
Foster strong relationships with key sales stakeholders and support customer presentations as needed.
Develop, manage, and oversee Point of Sale (POS) requirements to enhance brand growth.
Collaborate with the Head of Category and stakeholders to create comprehensive communication and brand plans, including market share targets, seasonal event support, range management, and channel strategies.
Advocate for any new brands created within the channel, establishing clear positioning and rationale.
Collaborate with the Technical resource to develop a robust product development pipeline aligned with consumer needs and brand identity.
Ensure all products meet brand requirements and objectives in terms of functionality, value, and competitiveness.
Manage and coordinate brand promotional activities, communication plans, trade communications, and events.
Propose, oversee, and act on market research to identify market requirements for current and future products.
Conduct customer product training to enhance brand awareness and understanding.
Enhance and optimise the website by reviewing and improving relevant content.
Analyse consumer research, market conditions, and competitor information to provide actionable recommendations.
Develop and execute marketing plans and projects for both new and existing products, ensuring their effectiveness.
Monitor, review, and report on marketing activities and their results, adjusting strategies as needed.
Manage marketing activities within the allocated budget.
Collaborate with media and advertising agencies to maximize brand exposure.

ADDITIONAL RESPONSIBILITIES:
Cultivate a collaborative and respectful team environment by supporting peers and subordinates.
Lead by example, creating a positive working environment and setting the tone for the team.
Secure buy-in and support from key stakeholders for new initiatives.
Adhere to food safety and quality standards, policies, and procedures.

QUALIFICATIONS AND EXPERIENCE:
Proven experience in brand management or related roles.
Strong understanding of marketing principles, consumer behaviour and market trends.
Excellent communication, presentation, and interpersonal skills.
Demonstrated ability to collaborate cross-functionally and manage stakeholders.
Proficiency in market research, analysis, and data-driven decision-making.
Experience in developing and executing marketing plans for products.
Ability to manage budgets and work within financial constraints.
Familiarity with digital marketing and website optimisation.
Proficiency in Microsoft Office Suite and marketing software/tools.
Creative thinking and problem-solving skills.

This position reports to: Head of Category & Brand
Join our client and take the lead in driving the success of their key brands by applying your expertise in brand management, strategic planning, and cross-functional collaboration.

BENEFITS:
Off-site parking
Hybrid working (4 days from offices)

THE CONSULTANCY:
Edwards & Pearce acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Edwards & Pearce is an Equal Opportunities Employer. #J-18808-Ljbffr

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