Digital Ecommerce Executive

4 weeks ago

Maidstone Kent, United Kingdom Royal British Legion Industries Limited Full time €75,000

This is a fill time, permanent role based on Aylesford, Kent.
This role is accountable for managing RBLI’s retail division, developing retail strategies to hit annual revenue and customer acquisition targets. The role will encompass the management of RBLI’s online shop, sourcing physical new retail opportunities, exploring licensing opportunities for Tommy products, as well as the development of new products lines and customer markets to ensure sustainability and longevity of the retail operation.
Strategy and Planning:
Develop and grow RBLI’s retail strategies in order to hit annual revenue targets.
Develop corporate partnerships at both local and national levels.
Identify new retail audiences and markets to ensure that RBLI’s supporter base continuously develops.
Develop and maintain an effective supply chain for RBLI’s retail operations, ensuring that internal manufacturing capabilities are utilised effectively, and developed in line with market demand.
Secure opportunities for Tommy products to be sold in physical retail outlets.
Secure licensing partners for the Tommy brand, secure additional retail income.
Plan and execute retail digital marketing/campaign activities to acquire new customers and clients, and to supplement product launches.
Analyse online visitor traffic and behaviours to enhance customer experience and improve outcomes.
Manage RBLI’s online shop to ensure that it is up-to-date and optimised at all times.
To establish and maintain product retail opportunities for third party retailers and licensees.
Work with internal teams to funnel and progress retail customers into RBLI supporters, increasing their lifetime value.
To oversee all retail and fulfilment communications to our customers and internal database.
To work alongside the E-Commerce and Customer Service Assistant to create and publish all online shop content, including photography, descriptions and regular shop customer communications.
To plan, run and optimise all retail digital advertising campaigns.
Undertake all HR related activity and processes as requested by the HR Department of your direct reports, absence management, performance management, investigations, disciplinary and grievance hearings and annual appraisals.
Ensure that training needs are assessed, implemented and monitored for all team members where appropriate
Ensure a safe working environment for all employees, providing training as appropriate and health and safety measures as required in order to comply with legislative requirements.
Promote good data protection and information security principles within your team
Well organised, with great planning skills, an analytical mind-set and a strong attention to detail.
Experience in e-commerce, retail, licensing and fulfilment management.
Strong written and spoken English language skills.
An understanding of the e-commerce marketing funnel.
Ability to manage customer and client expectations, building stronger relationships and developing retail opportunities for RBLI.
Financial astute with the ability to forecast sales, profit margins etc.
Demonstrable evidence of success delivered in an eCommerce based business.
Previous experience with digital marketing, including email marketing, Facebook advertising and Google campaigns.
Previous experience in retail licensing
25 days annual leave + bank holidays, a Group Flexible Retirement Plan and Life Assurance.
RBLI is an accredited Disability Confident Leader. If you consider yourself to have a disability and would like to apply for the above role under our disability confident scheme then please submit your application to dcapplications@rbli.co.uk.
NO AGENCIES
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