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This role is a critical linchpin in driving the creation of the best strategies and plans for the business unit while ensuring this is achieved in the most efficient way to hit all the financial, customer and strategic targets for the business unit. This role drives our Value and Christmas strategies and plans for the total business. Based in D90 Nottingham, this full-time role combines the best of commercial, marketing and insight to achieve these goals.
Joining the Go to Market team presents an exciting opportunity to drive the development of a critical capability at the heart of the new business operating model.
The Go to Market and Planning team sit centrally within the Commercial teams of Boots, reporting into Marketing, though playing a critical role to the total function , across Commercial, Digital and Insights. This Head of GTM role reports to the Director of Go to Market and Planning and has strong matrix relationships which are critical to maintain, particularly with the General Merchandise Business Unit Director and Category director for Christmas.
Peers and critical stakeholders of this role are across the General Merchandise and Beauty business unit lead teams (across category trading, own brand product, supply chain, insights, marketing, finance and ecommerce), as well as the other Go to Market business unit leads (in Beauty and Healthcare & Pharmacy Business Units) and the Customer & Commercial Planning team within the wider team.
o Responsibility to ensure the plan is grounded in insight & data
o Ownership of translation of commercial activity into motivating, innovative and customer-led messages, themes & promotions across all channels (inc. com and Marketing) on the plan to execute
Consolidation & communication of campaign performance, market & competitor activity to influence future activity, communicated to the rest of the business
• Evolution of the long-term strategy of the Business Unit, in the service of the overall Boots strategy
Highly experienced leader (ideally across at least two of Commercial, Retail, Marketing and Insight)
• High level, and experience, of commercial acumen
• Ability to see multiple perspectives (commercial, customer, brand and operational) to drive for the right blended plan and outcome
• Experience of detailed and high value promotional plans (critical for the Value and Christmas elements of this role)
Boots Retirement Savings Plan
Discretionary annual bonus
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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