Interim Deputy Marketing Director

3 weeks ago

London, United Kingdom The Talent Set Full time

Job Description

The Talent Set are looking for an experienced marketing specialist to join Tommy’s on a 12-month maternity cover contract.

Tommy’s are a pregnancy charity working to make the UK the safest place in the world to give birth, supported by people who refuse to accept that a baby's death is just 'one of those things'. Tommy’s…

• fund pioneering research to identify why pregnancy goes wrong, as well as enabling specialist care for people at our clinics, research centres and across the NHS.

• provide expert, midwife-led advice for parents before, during and after pregnancy, working together towards safer, healthier pregnancies.

• foster a connected, caring community, united in our goal to make pregnancy safer for all and advocating for and supporting those who have lost babies.

For 12 months full of ambition and excitement, you will lead the marketing team to increase awareness and familiarity of Tommy’s amongst their target audience, to position Tommy’s as the leading pregnancy research charity saving babies’ lives and making pregnancy safer, and to support on income generation.

Key objectives:

• Lead on the strategy and delivery of our integrated brand hero campaign which increases awareness and familiarity of Tommy’s amongst our target audiences, taking a multi-channel approach across owned, earned and paid

• Support in the delivery of a supporter engagement integrated strategy to grow Tommy’s active supporter base and create loyalty and value

• Champion an integrated cross-departmental approach with Tommy’s individual giving, mass fundraising and partnership fundraising teams to support income generation and growth

• Lead the marketing team to deliver an audience-first content and channel strategy to grow our audiences and engagement as the leading pregnancy research charity saving babies’ lives

• Reflect Tommy’s values and support the Marketing Director to maintain a positive, inclusive and high-performing culture in the department

We are looking for someone to start May-June, you will need to be in their central London office twice a week.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

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