Digital Marketer
4 weeks ago
About Heidi Studio
Heidi Studio is the creative and technical heart of Heidi, a technology-led coffee and bakery business based in Windsor. We sit above our central kitchen, turning brilliant food and experiences into campaigns, products and digital tools. You’ll work shoulder-to-shoulder with designers, photographers, chefs and commercial leads, learning how tech, content and operations come together in a fast-growing, real-world environment.
Help us power growth with smart, practical technology—across Heidi and selected client projects. You’ll turn data into useful insight, improve web experiences, ship small tools, stand up CRM foundations, and make marketing measurable—collaborating closely with creative and commercial teams.
Keep websites fast, trackable and tidy (WordPress or similar CMS; GA4, GTM, SEO basics).
Set up and optimise PPC (Google/Microsoft/Meta) with clear measurement and simple test-and-learn plans.
Stand up and maintain HubSpot CRM basics: forms, tracking, lifecycle stages, lists/segments, simple workflows, and data hygiene.
Own UTM standards and conversion tracking across web, PPC and HubSpot; Ship small internal tools and integrations (JS/TS, basic Python or Apps Script, simple APIs).
Improve data quality (SQL joins, definitions, documentation) and automate the repetitive bits.
Contribute to client projects : translate briefs into lightweight solutions, communicate progress, and iterate from feedback.
Know some coding fundamentals or can use AI to get there: JavaScript/TypeScript, HTML/CSS; SQL; basic Python or Apps Script; Looker Studio, Google Cloud (GCS/Functions), familiarity with Square/Deputy/Xero, basic email automation, and an eye for clean UI.
PPC running with a simple testing cadence and clear learnings.
~ HubSpot capturing quality leads with clean lifecycle stages and useful segments.
~Positive feedback from internal stakeholders and at least one client project shipped.
Multi-disciplinary exposure (design, photography, culinary, commercial, client services).
Training budget and a clear path to Product & Growth Engineer within 12–18 months.
Great coffee and pastry perks—naturally.
Heidi Studio — a digital and content creation studio built on top of Heidi bakery’s central kitchen
Location: Windsor - fully office-based
Type: Full-time, permanent • Salary: £30,000–£36,000 dependent on experience
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