Product Marketing Manager
2 weeks ago
Job Description
The role
The Product marketing managers spearhead all marketing efforts for their product. These individuals deeply understand their target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. Through close collaborations with product owners, marketing content designers and writers, and product developers, product marketing managers can shape effective marketing content.
The Company
The Client Relationship Consultancy is a specialist data driven consultancy supporting clients in the advertising, media, marketing and manufacturing sectors and in the B2B services space.
We support our clients to take a more strategic approach to the way they manage their relationships, with the belief that relationships are one of the most powerful and yet underutilised levers, and by focussing on these relationships, add commercial benefits to clients’ financial stability and growth.
The business has a differentiated product offering, enabling deep insight into client relationships, and is well placed and well-resourced to grow significantly in a market with favourable dynamics.
We are scaling and highly profitable. The newly formed Group Leadership Team (including active founding team) are targeting strong growth following PE investment whilst retaining the positive culture that has been the foundation of our success.
Responsibilities:
- Improve our product marketing content output
- Shape product marketing campaigns that target prospective customers
- Align all product marketing copy with our brand ideals
- Build relationships with external vendors and key stakeholders
- Set product marketing budgets and track spend, always with an eye for ROI
- Convert prospects into paying customers through consistent communications
- Lead product marketing content development
- Outline product marketing deployment timelines
- Educate other departments on current product messaging
- Manage team’s product marketing campaigns
- Craft our product storytelling vision and voice
- Negotiate budgets to execute our product marketing vision at scale
- Comply with all aspects of our security policies, taking personal responsibility for the security of your own, the company’s and our clients data
Skills required:
- Strong written and verbal communication skills
- Significant product marketing and development experience
- Deep understanding of market trends and product lifecycles
- Firm grasp of ways to develop strategic product marketing campaigns
- High degree of empathy for others’ perspectives and circumstances
- Sharp negotiation tactics
Preferred qualifications:
- Superb leadership abilities
- Intuitive understanding of how to effectively assign responsibilities
- Extensive experience designing customer promotions
- Fluency with web development languages and technologies such as HTML, CSS, and JavaScript
- Proficiency with product design techniques based on hands-on experience
- Expert grasp of software engineering, computer science, or a related field
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