Lead Marketing Analyst

At Cleo, we're not just building another fintech app. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
This is an exciting opportunity to shape the future of research at Cleo. You’ll join one of our product teams, working cross-functionally to help develop Cleo into a truly hyper-personalized financial coach. You'll be part of our Design Guild, collaborating closely with Content Designers, Product Designers, and other User Researchers. We're building a world-class research function at Cleo, and you’ll play a key role in shaping what that looks like — from day-to-day practice to long-term impact.
Leading the design and execution of market research projects using advanced quantitative techniques such as conjoint analysis, experimental design, and segmentation to uncover actionable insights on product preferences, user needs, and market opportunities
Conducting market sizing, pricing research, and new market opportunity assessments to support expansion strategy and go-to-market planning
Working cross-functionally with product, design, growth, and marketing teams to frame learning objectives, develop survey instruments, and deliver insights that drive roadmap, positioning, and commercial decisions
Contributing to pricing strategy through user value perception studies, elasticity testing, and packaging experiments
Demonstrated experience with advanced quantitative market research methods such as choice-based conjoint, max diff, cluster/segmentation analysis, and experimental design
Ability to frame business problems and translate them into clear research hypotheses
Comfort designing and interpreting survey-based studies with advanced logic, sampling, and statistical reliability
If you have led high-level analyses that synthesise primary and secondary data (e.g. internal product data, third-party benchmarks, analyst reports) to uncover macro trends, competitive dynamics, and evolving consumer behaviours - that would be an awesome bonus
A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. A clear progression plan. We can’t fight for the world’s financial health if we’re not healthy ourselves. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. And we’ll cover your travel costs, naturally.
Company-wide performance reviews every 6 months
~ Generous pay increases for high-performing team members
~ 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
~6% employer-matched pension in the UK
~ Private Medical Insurance via Vitality, dental cover, and life assurance
~ Enhanced parental leave
~1 month paid sabbatical after 4 years at Cleo
~ Regular socials and activities, online and in-person
~ Online mental health support via Spill
~ We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice