Marketing Executive/Manager/Director

4 weeks ago

Suffolk, United Kingdom P&S Personnel Full time

P+S Personnel are pleased to be working on behalf of our clients, who are currently recruiting a Marketing Executive to join their team based in Lowestoft on a full time, permanent basis.
The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets.
Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.
* Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.
* Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
* Ensure alignment of email content with overall marketing initiatives and brand messaging.
* Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
* Stay up to date with email marketing best practices, industry trends, and regulations (e.g. Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print.
* Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.
* Degree in marketing, communications or related field.
* Minimum 3 years of experience in an email marketing role.
* Understanding of CRM.
* A/B testing and experimentation to improve email content, subject lines, and calls to action.
* Strong data analytical skills.
* Creative, with the ability to bring together eye catching marketing communications.
* Monday - Friday.
* Company pension.
* Free on-site parking.
* Employee discount.
If this is a role you are interested in, please apply online ensuring your CV is up to date

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