Healthcare manager, brand manager

4 weeks ago

London, United Kingdom M&GPrudential Full time

At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clients and identifying new opportunities to make a positive impact for our environment and communities . To help us achieve our vision we’re looking for exceptional people who live our values of care and integrity and who can inspire others; We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.
A SME role sitting within the Brand & Social Media team in Brand & Marketing. The Brand Manager will be an essential support in the creation and management of Brand ‘assets’ working with colleagues in the Social Media, Business Unit creative and Marketing teams.
The ideal candidate will come from a Brand background understanding how to translate concepts within Brand Frameworks and brand principles in to key messaging, consistent creative guidelines, creative platforms to drive alignment to the brand through all our communications in an easily understood and comprehensible way. They will understand the importance of brand consistency and centralised key controls and underlying processes. They will work to support the Senior Brand Managers in strategy development, brand ‘consultancy’ with our Business Unit colleagues and centralised governance of our brand portfolio.
Supporting Senior Brand Managers with insights, brand tracking and reporting
Brand comms development and management of any centrally driven brand activity in support of Senior Brand Managers and the brand review
Assist in brief creation and other centralised brand asset and brand content creation across all brands – including writing, reviewing , editing and updating website content including collateral mgt through Aprimo
Help create the required brand ‘artefacts’ to aid understanding and application across the department and wider business of our brand principles e.g. project managing and possible authoring updates to Brand Guidelines
Management of brand collateral through the Aprimo system (or other) assisting with asset planning where required
Maintenance of the Brand Hub and support for day to day query mgt (including administration of the Brand Help inbox) and liaison with Creative team/ agencies; Marketing colleagues as required developing strong business relationships
Administer the TM inbox, execute and log TMLAs and escalate concerns and queries to Senior Brand Governance Manager
Invoice and budget management with Baker McKenzie on behalf of the Group Head of Brand
General support of the Group Brand processes that underpin Brand operational and policy controls
Good knowledge of competitive brand positioning, market segmentation and distribution strategy
Detailed understanding of Brand frameworks and how these are applied to communications and taken forward into creative work, guidelines and design principles
Ideal – experience of working within Brand and Marketing within Financial Services
Ideally educated to degree level with Marketing qualifications or significant experience.
We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people.

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