Senior CRM Executive

3 weeks ago


Croydon Cambridgeshire, United Kingdom Knewin Full time

Role: CRM Executive
Reporting to: Head of CRM
Based: East Croydon/ Hybrid
Here at The Gym Group we believewe aresimply the best in our industry We arenow on the lookout for a CRM Executive tojoin our amazing Marketing Team.
The Gym Groupis notlike your average gym To our memberswe’rethe lowest cost nationwide 24/7 Gym withover 230 gyms and counting
We take steps into new areaswith a real and authentic purpose -It’sour mission to break down barriers to fitness for all.
We offer a fantastic place to work in a great working culture and were recognised as #25 in theTop 50 places to work in the UK in 2022
We may be one of the leading budget gym chains in the UK but there’snothing budget about our investment into our people.We’rerecognised as a disability confident and inclusiveemployer which is somethingwe aretruly proud of. Having recently undertaken some huge projects from adigital point of view and our plans are to keep being innovative, creative and agile in all that we do.
The CRM team is on a mission to support our members make the most of their gym membership as well as running the most effective possible promotional campaigns to our mailing lists.
You will assist with the development and deployment of the full end-to-end email, push and SMSmarketing activity for The Gym Group. This is a fantastic opportunity for the right person to quickly develop their marketing skills and to use Salesforce Marketing Cloud, the market leader in CRM technology. As CRM Executive you will:
Use Salesforce Marketing Cloud to deliver solus and fully automated email and SMS
Participate in team planning
Carry out regular reviews of campaign performance including reporting upwards, identifying gaps and opportunities
Update HTML email template to Salesforce Marketing Cloud
Test templates to ensure correct rendering across all key client and browser combinations
Create segments using data filters or basic SQL
Collaborate with the wider CRM, Digital Trading, Marketing, Product, Data and Tech teams

1-2 years hands on experience with Salesforce Marketing Cloud
~ You have a passion for learning new things within CRM marketing and enjoy managing projects
~ You are technically minded, super organised and able to work to tight deadlines and love working with data,
~ We get that not everyone wants a 9 - 5 and here at The Gym Group we are pretty flexible . Talk to usabout your requirements during the process and explore the many options including flex hours, a condensedworking week or even part-time contracts.
If you have a disability or condition that makes it difficult for you to complete your application online pleaseemail your cv to recruitment@thegymgroup.


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