Marketing Executive/Senior Executive

4 weeks ago

Chelmsford Essex, United Kingdom IMSM Full time

Job Description
IMSM is a leading ISO specialist. We deliver high-quality ISO consultancy services and standards to organisations of all sizes, from all sectors, all over the world. We are seeking a dynamic and results-driven Bilingual Marketing Executive proficient in both English and German to join our marketing team. As a key player in our team, you will be responsible for developing and implementing marketing strategies that effectively engage our target audience in Germany.
Responsibilities
Content Creation and Localisation:
Develop compelling marketing content in German, ensuring cultural relevance and linguistic accuracy
Localise marketing materials, including website content, social media posts, and promotional materials, to effectively reach diverse audiences
Campaign Management:
Plan, execute, and optimise marketing campaigns across German-speaking regions
Monitor campaign performance metrics and analyse data to drive continuous improvement
Omni channel campaign creation working closely with sales
Market Research:
~ Conduct market research to identify trends, preferences, and competitive landscapes in both English and German markets

Collaboration and Communication:
Collaborate with cross-functional teams to align marketing strategies with overall business objectives
Effectively communicate marketing plans, progress, and results to stakeholders in both languages
Customer Engagement:
Engage with customers through various channels, addressing inquiries and fostering positive relationships
Implement customer feedback to enhance marketing strategies and improve overall customer satisfaction
Brand Consistency:
Ensure consistent brand messaging and tone across all communication channels in both languages
Uphold brand guidelines while tailoring content to resonate with diverse language audiences
Analytics and Reporting:
Utilise analytics tools to track and analyse marketing performance metrics
Generate regular reports providing insights and recommendations for optimisation
Qualifications:
• Fluent in German (Native-level proficiency).
• Bachelor's degree in Marketing or related field OR relevant marketing work experience.
Preferred (but not required):
• Knowledge of HubSpot or any CRM.
• Familiarity with ISO certification.
Skills and Attributes:
• Exceptional written and verbal communication skills in German.
• Creative thinking and a keen eye for detail
• Ability to work independently and collaboratively within a team.
• Strong organizational and project management skills.
#J-18808-Ljbffr

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