PPC Manager

4 weeks ago

South East England, United Kingdom Blue Pelican Group Full time €45,000 - €55,000

Title: PPC/Paid Search Manager - Casino, Bingo & Games

Hybrid Working: 3 days in office, 2 days working from home
** Are you a PPC Manager looking for a new role?
Have you got solid experience managing performance marketing campaigns (PPC) preferably hands-on or have recently been hands-on?
Im working with a Gaming brand based in London who are looking to add a PPC Manager to the team, due to an increased workload they are looking to hire another PPC Manager. This role will be responsible for PPC on a European basis managing a global budget of over 15 million. There is already a team 3in place but they have several roles in the planning stage that could increase. They currently have agency support for multiple regionsso they will look to you to present a global acquisition strategy and decide what resources should be kept with the agency or brought in-house.
The brand is a well-established player in the online gaming world, over the last couple of years, they have developed a loyal customer base who engages with the way they do business. They are looking hire a PPC Manager to focus on their most critical channel. The PPC team will act as an internal agency and work with stakeholders around the world to define and deliver performance marketing plans. Outside of the day-to-day management of strategic Performance Marketing campaigns, the role will also have the opportunity to get involved with the wider digital marketing strategy and work directly with the Head of Digital Marketing to increase customer conversions globally. The role is based in London and will be required to be in the office three days a week for team-related collaboration. The client has a no video call rule so anytime youre in the office it will be for something team-related not a Zoom call in a new location.
Lead the development and execution of comprehensive paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms, ensuring alignment with overall marketing objectives.
Manage, mentor, and develop the Senior PPC Executive, providing guidance and support to ensure high performance and professional growth.
Work closely with internal teams, including marketing, analytics, and creative, to understand business objectives and translate them into actionable PPC initiatives.
Conduct in-depth keyword research, ad copywriting, and ad extension optimization to enhance campaign performance. Ensure continuous monitoring and analysis of campaign metrics, such as CTR, CPC, and conversion rates, to identify and act on optimization opportunities.
Assist in the budgeting, forecasting, and reporting processes to ensure PPC efforts align with overall marketing goals and financial targets.
Collaborate with the marketing analytics team to track, measure, and report on campaign effectiveness and ROI. Utilize data-driven insights to inform strategic decisions and adjustments.

The PPC Manager role requires the following experience:

Proven experience as a PPC Manager or similar role, with a strong understanding of paid search strategies and platforms.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Experience with A/B testing and other experimentation methodologies.
Knowledge of industry trends, algorithm updates, and new advertising features.
Title: PPC Manager
24 days annual holiday, plus additional days after 3 years service
Work to life balance: 3 days in office, 2 days working from home
Competitive salary + annual bonus (after completion of probation)
Free private healthcare, life insurance cover and pension after successful completion of probation
Must have the necessary visas to live and work in the UK**
Practice Lead - Digital
Blue Pelican Marketing

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